Stop Marketing. Start Storytelling.
The dictionary describes a 'story' as an account of incidents or events, a broadcast, or a statement regarding the facts of a situation. It's also called an anecdote, or a short fictional narrative, or (our favorite) the intrigue or plot of a narrative or dramatic work. It's even stated that a story can be also known as a legend, or a romance. A story is what you choose to tell and how you choose to tell it, and the marketing behind it stands to put the story into as many hands as possible.
Content Marketing and Storytelling
We like to describe content marketing as an ongoing story and a continuous conversation with your audience. A successful content marketing strategy is a story that continues for the duration of your business. The way content marketing works is this: search engines crawl the web looking for engaging websites (those that provide useful, valuable, humorous, entertaining and interesting content to their viewers). When sites produce a regular stream of a variety of this kind of content and it is well-received by the audience (as evidenced by page views, bounce rates, and several other analytics aspects), these sites are rewarded with improved search rankings and greater online visibility.
The more kinds of original content your business is using to tell your story, the better your chances of having the most visibility in your industry. Coupling that with a little old-fashioned SEO can boost your online presence and customer engagement by leaps and bounds.
The best thing about content marketing? Unlike traditional advertising, content is evergreen, meaning it lives on as long as your site and social sites are in existence. And duration is rewarded as well, with ever-increasing page views and boosted site traffic. Think about it this way: if you purchase an ad on a website or in a magazine, the ad has an expiration date. If your potential clients don't see it within the window of the ad's contract, they will never see it at all. With content marketing, your content lives on for the duration of the site it is on. If it's your site, it's there as long as you want it to be. Simple as that.
Good content marketing accomplishes everything mentioned, but it goes beyond that to tell a strong story with every piece of branded content. Your story is just waiting to be told; we'd love to help you write it.
Did you know....
•27, 000,000 pieces of content are shared each day.
•9 in 10 organizations market with content.
•79% of marketers report their organizations are shifting to branded content.
•73% of digital marketers agree that ‘brands are becoming publishers.’
•61% of consumers say they ‘feel better about a company’ and are ‘more likely to buy from a company’ that delivers content.