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Tips of the Trade Tuesday

The Downfall of Traditional Marketing

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The Downfall of Traditional Marketing

Quality content has done to traditional marketing what video did to the radio star. While marketing will always be a thing, the style of “traditional” approach to marketing prominent in the last century is no longer a viable, sustainable model. Businesses that want to thrive and survive need to forget about selling and start focusing on storytelling. Here’s why.

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What is IGTV?

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What is IGTV?

There’s a new video platform in town, and it looks like it’s going to turn heads. Instagram is getting into the video game with IGTV, a video platform intended to give brands and influencers another option for connecting with audiences.

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