In case you missed it, last month, we published this article about 2019 video marketing statistics. While you should definitely check it out, the cheat sheet version is that billions of people consume video on social media with literally 100 million hours being watched per day on Facebook alone. Put simply your audience is watching video. If you aren’t investing in video marketing, then you’re not reaching your audience. If that’s not convincing enough, read on for how video marketing improves your entire business.
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Tips of the Trade Tuesday
Instagram Stories is an Instagram features that allows you to create relevant, accessible content. Like other apps with stories features, Instagram Stories disappear after 24 hours (though, you can give yours lasting power using the Highlights feature). While vanishing content might seem like a waste of time, Instagram Stories has over 500 million users, so making this kind of content part of your storytelling strategy is a must. Learn how to make the most of the feature here.
According to recent statistics, Facebook has over 2.38 billion active monthly users and an increasingly popular way to reach those users is by going live using the Facebook Live feature. Studies also show that audiences spend three times more time watching live videos, so if you haven’t gone live on Facebook, now’s the time to try. Here are five tips to help you get ready for your Facebook Live close up.