Viewing entries tagged
2017 digital marketing


The Friday Fix - December 2, 2016

Can you believe we are already in the last month of 2016? With the end of the year quickly approaching, digital marketing professionals are predicting and projecting trends we will see in 2017. Check out those forecasts and more in this week’s recap on content marketing, social media, video marketing and storytelling news right here on our Friday Fix.

What Instagram’s Latest Features Mean for Your Social Media Marketing

This week Instagram announced that it will soon support live streaming and disappearing videos and messages. If you are thinking that this once again sounds like they are copying features from other platforms, you’re right. What does this mean for social media marketing? Business2Community says Instagram’s newest additions may make this outlet a one-stop-shop for social media users.

Study: Video Marketing Most Effective When Measured with Advanced Analytics

Video has become an essential part of many brands’ marketing strategies. Business Wire shares findings from the return on investment on video marketing. The results show that video marketing is becoming more important, the majority of companies are creating more than 10 videos a year and half of companies use outside resources to create and produce their videos.

A New Perspective on Storytelling: Snapchat’s Spectacles

Media File says Snapchat’s latest product, Spectacles, proves that audiences don’t want polished narratives anymore. People want to see a real, unedited, first person view of a story. Learn more about spectacles and how they can help brands share their stories with their customers.

5 Ways to Create a Smart and Affordable Marketing Strategy

Many small businesses do not have a marketing strategy because they do not think they have the ability, resources or money to create one. Tech Co says all companies can create a marketing strategy by defining an end goal, determining a target audience, assembling a great team, creating value with content and advertising on a budget.

Why Content Marketing Matters

Business2Community hones in on the importance of brands creating a human persona to build deeper connection with their audience. Ultimately, a brand is a group of humans sharing a common goal to create stories that will attract customers to their products or services. Content a company creates is the vehicle that connects a brand and its audience. Check out the article for a look at how to create authentic human connections through content marketing.

The Art of Storytelling in Video Marketing

Storytelling is an ancient tradition, but it takes a careful process to perfect. Customer Think says that brands need to discover the story’s goal, obstacles, stakes, climax and resolution to craft a successful story. Author Evelyn Timson says the process will create well-produced stories and entice customers to keep coming back for more. 

6 Ways to Convert Your Instagram Audience into Customers

Far too many businesses do not capitalize on social media’s potential because they cannot see direct results, especially on platforms such as Instagram where brands can only include one link in their profile. Entrepreneur says businesses can convert their Instagram audience into customers by using calls to action, running contests, telling a visual story and more.

4 Mobile Marketing Trends to Focus on in 2017

With planning for 2017, this article shares where businesses should focus their time and dollars next year. Small Business Trends says focusing on mobile payments, mobile apps, mobile-only social and mobile search will lead to a successful marketing strategy in the future.

Do You Need an Online Marketing Agency? Take This 5-Minute Quiz

Many businesses are not sure if they need additional marketing assistance. Forbes created a 5-minute quiz to help companies decide if they should invest in an online marketing agency. Companies should consider their budget, understanding of marketing platforms, number of employees with marketing knowledge and more. 

Does your company need assistance creating its 2017 marketing plan? The Storyteller Agency specializes in services including content marketing, social media marketing, video marketing and blogging. Contact us today to discover how we can help your business. 



The Friday Fix - October 14, 2016

Happy Friday to you, dear reader. If your week has been anything like ours’, you’re more than ready to pack up your editorial calendar, tweet out one last slightly-offensive political post, and head into your weekend with as few plans as possible. But first, let’s talk about the week in content marketing and storytelling. What’s new? Well, predictions for the future of digital marketing, email marketing tips, a new social media app…basically news you should read now before checking out completely for the weekend. Just think of it as getting ahead for next week.

6 Ways to Win the Video Marketing Game

Many brands are adopting video marketing into their communication strategy, but are they exceling? Business2Comunity tells us that sharing success stories, highlighting a commitment to community and live video streaming are all needed to win at video marketing.

Facebook Launches Standalone “Events” Discovery and Calendar App

With so many recent new features coming out on Facebook, such as Facebook for Business and Marketplace, the platform is proving once again that it is social media king with its new event app. This article on TechCrunch tells how Facebook Events allows the 650 million people who use the event feature to find events nearby. The app also syncs with iPhone or Google calendars to show all upcoming appointments in one place.

The Future of Content Marketing

Content marketing is constantly changing and evolving with technology, but what’s next? In this Business2Community article, Angie Geffen says mobile, social media and video will all greatly affect the future of content marketing and how your business will be affected by the changes.

How Entrepreneurs Should Craft a Communications Strategy

PRDaily emphasizes that communication strategy should focus on storytelling and building authentic relationships. Lindsey Cosner shares that defining a brand voice, communicating authentically and developing a target audience are key in crafting the perfect story.

What is the “Holy Grail” of Marketing?

The “holy grail” of marketing has progressed within recent years. With in-depth research, AdExchanger discovered today’s “holy grail,” but is it obtainable? Martin Kihn says multichannel attribution is key.

On Marketing: Is Your Marketing an Investment or an Expense?

Marketing is either an investment or an expense to a company. The News Leader says businesses need to ensure that they take the investment approach to marketing because customers can tell the difference and results depend on it.

Your Most Effective Marketing Assets May be Hiding in Your Fans’ Social Activity

Do customers own companies’ greatest asset? Jordan Kasteler with Marketing Land says they do. This powerful marketing tool causes a 75-percent increase in revenue per visitor. Discover the secret found in your followers’ social media pages.

Mistakes Your Business is Making on Social Media

Many times, social media profiles are the first impression a potential customer has with a brand. This article from our own blog discusses how companies need to ensure they are not making costly mistakes on social media that deter people from investing in their business.

Ten Ways to Freshen-Up Your Email Marketing

Email has consistently proven to give one of the highest returns on investment, but many companies do not invest in quality email marketing strategies. Econsultancy says engaging content, A/B testing and responsive design result in optimum return on email marketing.

For Brands, Twitter Interaction Proves Profitable

Though recent news says Twitter engagement is declining, PRDaily says Twitter has proven to be a smart investment for brands. Data shows that millions of users use Twitter to interact with companies and express their opinions about brands. If these companies reciprocate the interaction, consumer spending increases and the consumers are likely to share their positive interaction on social media.

What Will Drive Digital Marketing in 2017?

Digital marketing is constantly advancing, but what major changes are ahead in 2017? In this Huffington Post article, AJ Agrawal says that everyone should expect augmented reality, virtual reality and an overall increase in video content. Check out the details for the future of digital marketing.

Are you ready to enhance your content marketing strategy? Contact The Storyteller Agency today to help you successfully communicate your story to your audience.