Socrates’ adage is to know thyself; we say marketers, know they audience (and sure, know thyself, too). In this case, we are speaking to a specific audience—to those who want to reach the 30A market. 30A is a scenic highway in Santa Rosa Beach in Walton County. It’s comprised of just under 14,000 year-round residents with the majority (32%) being age 35 to 54, and if you want to reach to reach them, you need to know a few things about them.
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