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Influencer marketing

The Friday Fix - February 3, 2017


The Friday Fix - February 3, 2017

Punxsutawney Phil may not have predicted an early spring on Groundhog Day, but we’re not buying it. We’re predicting an early spring as well as a successful year of content marketing for all…especially for those who read the Friday Fix, which is our weekly run-down of what clever folks are saying and doing about content marketing.

5 Storytelling Triggers that Spur Your Readers to Take Action

Hopefully you’ve read in the past that stories have the power to engage the mind and the emotions on a deeper level. Jennifer Spencer shares five ways to ignite those psychological triggers that lead your audience to take action.

#BizTrends2017: Rediscovering the Art of Storytelling in the Connected Age

The art of storytelling is older than the Stone Age, and while the fundamentals remain intact, the plot has thickened given various mediums of consumption and platforms of distribution. Tom Manners explores the art of storytelling in the “connected age”.

A Reminder that ‘Apple’s ‘1984’ Ad is the Only Great Super Bowl Commercial Ever – and It’s Now 33 Years Old

With the Super Bowl coming up this weekend, we would be disappointed if no one was talking about the epic ads that are often achieve more notoriety than the game. Many thanks to reporter Michael Hilzik for re-examining this gem from Apple and for showing why Apple’s storytelling approach is a model to emulate.

Deciphering Influencer Marketing and Content Marketing

In the vast world of “content marketing” not all marketing is the same. There’s a big difference between influencer marketing and paid-for content marketing…something that often confuses brands. Stacy DeBroff differentiates between the two and breaks it down, so you know which is which.

How to ACE Content Marketing in 2017

When Ian Truscott says “ACE” content marketing, he doesn’t mean, “Get an ‘A’ in Content Marketing 101,” he means nailing the engagement model of audience, content, and execution. See how this core model can be used for your content marketing approach.

How You Can Use Twitter Moments to Improve Your Content Marketing

Twitter Moments, as you know, is Twitter’s storytelling feature that enables users to share stories using multiple modes of media. Audrey Chittick shows how you can use the Twitter Moments feature to showcase your brand’s value, engage with brand advocates, and shape your brand’s message.

Instagram is Ruining Snapchat’s Story

Instagram is ruining Snapchat’s story? Oh, snap! (Sorry…had to.) Get the how and why on the clash of these social media storytelling titans in this piece by Business Insider Intelligence (BI Intelligence).

#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories

Look alive, social media marketers…Christian Neri has the week in social media news reviewed in brief here. Get the rundown on Facebook’s replication of Snapchat’s Story format, Snapchat’s embrace of offline ad targeting, and more.

10 SEO Mistakes to Avoid in 2017

So many pundits focus on ways to excel at marketing or tips for grand slamming your brand story. Lovely. Sometimes, a little caution is a good thing, which is why we think John Rampton’s 10 SEO mistakes to avoid in 2017 is a worthy read.

The 3 Greatest Guerrilla Marketing Campaigns of 2016

Okay, first you might be wondering what “Guerrilla Marketing” is. It refers to experiential marketing that’s considered to have the most powerful, creative examples of promotional storytelling. Pratik Dholakiya looks at why experiential marketing works as well as the top three campaigns of 2016.

Are you interested in content marketing but aren’t sure how to get started? Contact The Storyteller Agency and let us help you share your brand story on multiple platforms to fully engage your audience.