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anatomy of a viral video

The Friday Fix - April 21, 2017


The Friday Fix - April 21, 2017

Phew, it’s finally the real Friday and time for the Friday Fix, our weekly rundown of what’s happening in content marketing and who’s talking about what. This week, the focus is on viral video analysis, why PRs are getting CMO gigs, and the evolution of #vanlife. So, before you check out for #EarthDay2017 tomorrow, get your daily dose of the best content marketing news.

#Vanlife, The Bohemian Social-Media Movement

Rachel Monroe takes readers on the fascinating journey of how the #vanlife got started. What started as a simpler way of living shared through spontaneous stories has evolved into a major social media phenomenon.

How Paperless Postcards Uses Non-Fiction Content to Build Conversations

In an effort to create content that wasn’t frivolous or intimidating, Bistriti Poddar responded with Paperless Postcards. Sindhu Kashyap reports that the effort tells genuine non-fiction stories to start conversations with much success.

Six Essentials for Good Storytelling—and Great Content Marketing

The word storytelling is almost a buzzword; however, it really is more than that. Jennifer Smoldt shares six essential traits for planned, integrated, purposeful, empathetic, original, and consistent stories.

Anatomy of a Viral Video: A Tale of Two Stories

Two videos, each with a military hero, a narrative of inspiration, and similar editing, but one has 13 million views whilst the other has only 6,800. Stephan Spencer analyzes why and shares the details on the storytelling nuances that make one video go viral and the other not.

How to Navigate Content Marketing’s Control Issues

Andy Seibert rightly points out that marketers get all a dither over new technologies; however, in a climate where readers have control, we have to examine the role control plays to be able to best-invest resources in the right mediums to have maximum influence with our stories.

Marketing Under the Influence(r): The Challenges and Landscape in Asia

Influencer marketing is one of the hottest trends in content marketing; however, Benjamin Cher points out that there’s a “darker” side to marketing under the influence(r).

Is It a Surprise PRs are Getting Top Marketing Jobs?

More and more companies are bringing leading PRs on board as CMOs. Thomas Hobbs explores the trend pointing out that in a culture of brand storytelling, PRs, who are considered “the ultimate storytellers” are the right leaders for the jobs.

Six Display Trends Essential to Success

Regional Director of Rakuten Display, Rakhee Jogia, reveals the six display trends marketers need to stay ahead of the curve such as: mastering the art of storytelling, transparency into the full user journey, using data, and more.

5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance

As a manager, there has to be some focus on quantity when it comes to content production; however, all quantity and limited quality leads to a plateau. Jonathan Crowl has five smart ways for B2B tech brands to focus on quality for noticeable results.

5 Content Marketing Laws for Start-Ups to Have a Solid Footing

Whether you are a business new to content marketing or you’ve been in the game but are struggling to take off, Campbell Jof’s five content marketing laws provide the foundation for you to hit the ground running.

8 Podcasts that Will Benefit Your Small Business

There are a thousand challenges that come with running a small (or any size) business, but thanks to these eight podcasts, staying on top of content and social media marketing doesn’t have to be one of them.

Are you new to content marketing or struggling to reach your audience with your story? Regardless of where you are in your brand journey The Storyteller Agency can help you tell quality stories via multiple mediums and platforms that resonate with your audience.