Viewing entries tagged
brand storytelling success

The Friday Fix - January 27, 2017


The Friday Fix - January 27, 2017

Hey there! It’s time Friday and time for the Friday Fix, our weekly rundown of the past week in content marketing. Take a break and treat yourself to a second cup of coffee along with an extra dose of content marketing knowledge. 

The Future of Content Marketing: 7 Predictions You Need to Know

You may be wondering why after the forecast for 2017 we need to know what the future of content marketing holds; however, Carrie Dagenhard brings to light some important things to consider in order to stay relevant like the rise of artificial intelligence as well as how fake news has made our audience’s more skeptical.

5 Big Content Marketing Strategy Trends to Know This Year

In case you’re still getting your strategy together for 2017 or you just want to make sure it’s first class, check out Danny Goodwin’s insight, which shows unequivocally that brand story should be your “top content priority”.

Election 2016: The Big Marketing Takeaways

Political campaigns are some of the most public examples of marketing. Here, Dan Curran analyzes the campaigns from the 2016 election to determine what’s a winning strategy and what’s not.

Is Confirmation Bias Ruining Your Content Marketing Strategy?

Confirmation bias is that pesky thing that happens when something matches your preconceived notions and you readily accept it…or it doesn’t, so you ignore it. Jayson DeMers addresses whether or not confirmation bias is cramping your content marketing strategy style.

3 Brands that are Revolutionizing Instagram Marketing with Live

We already know that Instagram Live is performing well, but who’s performing well using the latest visual platform feature? John Montesi breaks down how three popular fashion brands are leveraging the live feature of Instagram stories to much success (so, uh, take notes).

Content Marketing is Critical in the Age of Visual Marketing

There are many things that go into content marketing that help you lead in your industry. One thing Kris Ruby highlights for staying on top is a well-organized and –executed content library.

Social-Listening: 5 Ways to Really Engage with Your Social Media Audience

How many times have you heard that listening is the most important part of communication? Well, relate that to your content marketing strategy. Hear what Mike Templeman has to say on the art of social listening and how that can help you with social media audience engagement.

5 Important Content Marketing Lessons

Even though college probably ended many moon’s ago, school’s still in session with Candace Huntly. You can’t ace content marketing without knowing the basics like listening to your audience’s wants, choosing quality over quantity, and telling a consistent story (to name a few lessons). 

10 CEOs Make Predictions for Marketers

Wouldn’t it be sweet if you had a crystal ball to help guide your next move? Consider Kimberly A. Whitler’s article the next best thing. She reveals what 10 CEOs predict for marketers like more sophisticated video strategy, a bigger focus on PR tech, and more.

For Email Marketing that Sticks, Story Matters

Don’t just take it from us that story is the PB to your email marketing jam; take it from Charles Poladian who discusses why story is the key to email marketing but also how the wrong kind of email marketing can quickly turn audiences away. 

How to Incorporate Storytelling into Your Email Marketing

Email marketing can be one of the biggest lead generators in your content strategy’s arsenal, but only if you do it right (by that we mean incorporating stories). Apply these tried-and-true strategies to your email marketing for measurable results.

Interested in reaching your audience in a whole new way? Contact The Storyteller Agency and let us help you share your brand story across multiple channels.


The Friday Fix - January 20, 2017


The Friday Fix - January 20, 2017

It’s a great day for content marketing because it’s time for the Friday Fix, which is our weekly rundown of the week’s content marketing news. Kick back with a cup of coffee and get the story from top CM pundits.

Corporate Storytelling: Figuring Out What You Stand For

For a few years, the question has been, “What’s your story?” Here, John Miller frames it a little differently by asking, “What do you stand for?” because what you stand for is your brand and in essence, is what you need to know to build your corporate story.

9 Best Storytelling Tools for Social Media Marketers in 2017

Trust Pankaj Narang in that telling your brand story is what social media’s all about. Not sure how to get that ball rolling? Not to worry…Pankaj gives the scoop on nine awesome social media storytelling tools worth checking out.

Break the Fourth Wall for Brand Storytelling Success

Last year, you might have read about the importance of letting customers be part of your story; well, that’s what Kathy Klotz-Guest calls the “fourth wall” of storytelling. By letting your audience in, they become part of your story, so get the tools you need to remodel your strategy and to tear down those walls.

Five Highly Persuasive Digital Marketing Tactics

Kristopher Jones knows a thing or two (or five) about the art of persuasion. If you want to be persuasive in your digital marketing strategy, you need to be authentic and natural. A couple of strategies Kristopher advises include using trigger words and telling a story.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

Feel like you’re spinning your wheels with your B2B game? If so, Wendy Marx shares what the game changer is for those who are succeeding versus those who aren’t. She also explores eight ways to jazz up your B2B strategy with tips like investing in a motivated storyteller, getting personal, and more.

What’s the Moral of Your Thought Leadership Story?

A.wordsmith’s senior content strategist Kelda Rericha has a few storytelling suggestions for improving your thought leadership story. Since this is the kind of solid information that leads to paying clients, why wouldn’t you want to improve your thought leadership content?

3 Major Marketing Campaign Opportunities B2B Technology Brands Missed

There are plenty of brands that do a great job with big campaigns and consistent stories; however, there are some that could’ve gone bigger and better per Taylor Holland. She breaks down three missed campaign opportunities and advises as you get ready to rock 2017, figure out what’s working, why, and how you can keep it going.

Three Reasons Every Company Needs an Audio Strategy

Everyone talks about video in a marketing strategy, but Neil Mody shows that an audio strategy is necessary for being seen and heard in a world where audience’s consumption habits are ever-changing.

How to Use Data to Make Killer Content Decisions

Data may not be glamorous, but it can certainly help you do glorious things. Take it from Lauren Gilmore who explains how to gather, explore, and interpret your data for purposes of making good decisions.

The 7 Worst Reasons for a Content Marketing Campaign

Content marketing is awesome if it’s done properly and for the right reasons; however, as Renée Warren asserts, doing something smart “for the wrong reasons is just dumb”. After all, content marketing campaigns aren’t cheap, so are you doing things for the right reasons?

Avoid making common content marketing mistakes by working with the experts at The Storyteller Agency. Contact us and let us help you stop marketing and start storytelling.