It’s a new year and time to kick your 2018 marketing into gear. To obtain your marketing goals, your 2018 content marketing resolutions checklist needs to present a clear-cut strategy of doable objectives. To help, for this list of marketing resolutions you need to make in 2018, we’ve culled the best-of-the-best marketing resolutions for 2018 that take into account new and upcoming trends as well as tried-and-true best practices.
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content marketing strategy
“It’s Friday. Time to go make stories for Monday.” We’re not sure who said it, but that’s pretty sound advice especially since today is Cinco de Mayo. Of course, before you set sail into the tequila sunrise, check out this week’s Friday Fix, our agency’s weekly run down of what’s going on in the world of content marketing. Muy bien.
Jennifer Tonetti Spellman is a photojournalist who reveals her process in composing a narrative through a series of candid shots. Every picture tells a story, but it takes a keen eye and practice to compose a photographic journey with a clear beginning, middle, and end.
The shift away from print journalism has effectively taken place; however, as Julia Ogden points out, though we’ve gone digital, communication is still about story. Julia discusses how to harness storytelling through video media.
Not all writers are the same nor are all marketers storytellers. Taylor Holland’s article explains how freelance writers craft stories around your brand in a uniquely engaging way. The article makes a case as to why you want to pay people who love storytelling to tell your brand’s story.
If you don’t believe that packaging is as important as content, Nicola Brown’s article is for you. Using Richard Feynman’s fun, visual approach in talking about scientific subject matter, Brown makes the case for being humorous and light in storytelling while keeping packaging in mind.
If you are curious about how storytelling through contrived worlds can be effective, let Ellen Wolff guide you through the wonderful world of animated storytelling and the AR and VR experiences currently delighting audiences and boosting revenue streams.
Just as storytelling has evolved, so has measuring results. Rhiannon Thompson gives a brief rundown of the evolution of storytelling and advises to put away the glossy, monthly ROI reports and instead to go with A/B testing.
Brands love UGC, and it’s not hard to guess why. Jason Warnock breaks down how Spotify’s UGC-based campaigns work and advises how you can work them into your marketing strategy.
If you didn’t hear the story about the eight-year-old boy who stole his parent’s car to get a cheeseburger, Josic Media has it here. What’s more, Josic explains how the story relates to content marketing and to great storytelling.
Okay, Steve Radick isn’t saying that everyone has forgotten the point of content marketing, but if it’s no longer about storytelling and customer collaboration and is only about impressions, views, and likes, then you’ve lost your way. Let Steve get you back on track.
Your audience has needs, and your job is to meet those needs. Hassan Mansoor provides smart tips for doing just that such as sharing relational stories, using empathetic Qs and As, leading with a joke and holding back the punch line, and more.
Great content marketing is about telling great stories, which happens to be our specialty. Contact the Storyteller Agency to learn more about what we do, what resources we have, and how we will use those to transform your brand’s influence.
It’s time for the last Friday Fix before April showers bring May flowers. The Friday Fix is our agency’s weekly run-down of some of our favorite posts on content marketing. End the week on a high note; grab an iced latte and get your Fix on.
Jacqui Frasca’s piece on the merits of long-form content is a must-read for anyone who wants to tell great stories, produce content, and reach audiences. Jacqui’s piece reminds us not only of the technical pros of long-form content (Google algorithms love it) but also of the fact that a truly well-told long-form story will compel even the most time-strapped members of your audience to stop and to immerse themselves.
Chances are, you’re familiar with theSkimm (you might even subscribe); however, you might not be aware that theSkimm’s highest readership is comprised of millennials. Carolee Bennett’s article analyzes how theSkimm appeals to them and why Chase chose to use them. The real take-away is seeing how theSkimm understands and tailors its content, voice, stories, and style to its target audience.
Often in the clamor to be present, brands come off as being inauthentic on social media. Joe Caporoso and Jeff Urban explore this tendency, why it’s not the way to operate, and instead advocate for committing to the right platform, to strive for engaged, not passive audiences, and more.
A stagnant website (as in one that never evolves) is probably one that gets fewer clicks. Binay Jha breaks down 17 web design trends to consider for your website including things like: interactive storytelling, emphasis on content, and increased use of hand-drawn images for personalization.
Mick Loizou hits the nail on the head with this article about how useful video can be to telling your brand’s story. The key is to focus on quality and to tell a relevant story that connects with your audience.
Amy Osmond Cook’s write up on why the Forbes Agency Council says you should combine your PR and marketing efforts is so smart and common-sense, you’ll wonder why it wasn’t always this way.
Content marketing is a relatively low-investment but nets big returns; however, when you see these returns isn’t always as clear. Eric Wendt breaks it down by the numbers before explaining the elements of ROI and how to measure ROI.
You’ve heard about content marketing; maybe you’ve tried it, but like a flower that blooms at midnight, you just don’t get it. Armando Roggio shares the secrets behind content marketing that you can use to grow your own strategy.
Brands using Instagram Stories and Snapchat can now expect to use the content for both engagement and sales. Tanya Dua reviews how brands are testing shoppable videos, which enable users to swipe right and land right on the brand’s e-commerce pop-up window.
We all want our content to be memorable, but a study from online presentation firm, Prezi, in collaboration with cognitive neuroscientist, Dr. Carmen Simon, shows that a lot of branded content is actually pretty forgettable. The three main reasons are: irrelevance, lack of motivation to remember it, and too much content.
Whether you’re content savvy or content curious, contact us to learn how The Storyteller Agency can help you engage with your audience on an unforgettable, emotional level.