Viewing entries tagged
content marketing world

Comment

The Friday Fix - September 9, 2016

While Cabaret lyricist Fred Ebb might say that money makes the world go ‘round, we say it’s content marketing, which is why each week, we take a look at what the best-of the-best have to say on the subject. This week, we (and others) evaluate Instagram Stories and what one can do with it. We also highlight what’s been going on at Content Marketing World 2016, why brand storytelling is the new marketing, and why sometimes it’s okay to feature sponsored content among other things. All in all, it’s a great week for content marketing, and if you’re sold on the fact that Starbucks is getting ready to go big in the storytelling game, then you simply must try the Chile Mocha as you sit down and get ready to get your Friday Fix on.

Why Brand Storytelling is the New Marketing: An Interview with Robert McKee

As a storytelling agency, this piece really hits close to home because in Jon Simmons’ interview with the legendary Robert McKee, we get even greater insight as to the essence and importance of telling stories, real stories, as opposed to advertising and “marketing”. Audiences want to get to know you and to feel your authenticity and to relate to you; it’s a new kind of selling.  To sum it up, you’re showing your vulnerability and telling the truth; you’re showing, not telling, and you’re definitely not selling.

Shock and Awe: Why Emotion is the Most Powerful Marketing Tool

We’ve all heard that storytelling is where it’s at when it comes to content marketing because stories have the unique power to appeal to the emotions, but we don’t often get the story on why it is emotions have so much hold over audiences. In this article, Evelyn Timson takes a psychological approach in looking at how and why emotion trumps logic in the content marketing game.

4 Psychological Triggers Every Content Creator Must Know

According to Mansal Denton, we use innate communication skills in order to relate to the world around us because it’s part of evolutionary psychology. This is much the same way we start eating the Ghirardelli dark chocolate toffee bar and don’t stop until there’s no more savory chocolate to transfer from our hands to our mouths (not that such a thing happened today or anything). Anyway, more importantly, Mansal notes that by making the unconsciousness of evolutionary psychology conscious, we can go from being good content creators to great ones (and possibly, such understanding will help us put down the Ghirardelli before it’s too late).

Why Should You Outsource Content Marketing

If you’re reading this, then you’ve probably explored content marketing and have hopefully realized that it’s absolutely what your company needs to thrive because not only is it 62% less costly than traditional marketing, as revealed by author Priyanka Desai, but it’s also shown that 61% (and we suspect a lot more) consumers are more willing to buy from companies that do content marketing. By outsourcing your content marketing, you free up your time, energy, and talents to focus on the things that you’re passionate about while also giving yourself ready access to the content marketing experts because…well, you hired them.

7 Video Marketing Hacks for Social Media

So, if content marketing were bees, video would be its knees, but you already knew that (right?). If not, think of how much influence video has over you…of how often you choose to watch a video instead of read…. Okay, now we’re on the same page. Video marketing is where it’s at right now, and in an effort to help you up your social media marketing game, U.K. video production operator Jon Mowat gives seven essential tips from going live to going native to making a hash out of it for going big instead of going home with video marketing.

Five Elements on Why Businesses Must Prioritize Creation of Video Content

wpdevshed.com

wpdevshed.com

When it comes to telling your story using video, the impacts cannot be overstated. In this piece, pundit Shabana Arora explores how to get the biggest bang for your buck (if you will) when it comes to video content. In fact, per Shabana, more audience time is spent on digital video than on social media. Thus, embedding, repurposing content, and telling an emotional story are three of the five elements highlighted in this article that serve as incentives for prioritizing video content.

Do Sponsored Content Disclosures Affect Engagement?

While many are wary of audience reception to sponsored content (I mean, isn’t that just like the advertising we’re trying to divert from?), Sarah Ware brings to light that not all sponsored content is ghastly in the eye of the beholder. What’s the difference? Quality. If you’re sharing a quality story with quality photography and the team creating the content ate quality bagels (okay, that last bit is an exaggeration), then audiences will be just as receptive as though the words sponsored content weren’t there (more or less).

Next Up on Starbucks’ Menu: Original Stories to Read with Your Coffee

In case you happen to be looking at the big brands to get an idea of how to tailor your content marketing strategy, then have a taste of what Starbucks is brewing. The coffee icon is looking to spice up their reach with stories about inspiring Americans. (This will possibly add more spice to their lattes and Frappuccinos than the Chile Mocha.) Candice Choi brings the details on Starbucks Upstanders series, which (in addition to inspiring a craving for caffeine) adds fuel to the importance-of-storytelling fire in content marketing.

#CMWorld 2016: Nine Thing to Know about the Content Marketing World Conference in Cleveland This Week (Video)

thestorytelleragency.com

thestorytelleragency.com

In case you missed it or your busy social calendar kept you out of Cleveland this week for Content Marketing World 2016 (#CMWorld 2016), then thank Janet Cho for stepping it up with this run-down of the nine things you need to know about this year’s Content Marketing World. Key tidbits include number of attendees and keynote speakers among other things.

Going Behind the Scenes with Brands’ Instagram Stories

When it comes to social media platforms, all eyes are on Instagram Stories, and brands like what they see. While there’s nothing wrong with creating glossy magazine-worthy images (what the platform is best-known for), brands love the fresh, organic quality of telling stories that Instagram Stories offers. In this piece, Gemma Goldfingle checks out brands like Topshop and SilkFred that are embracing Instagram Stories. Pro tip? Keep it short and snappy and be willing to share an up-close-and-personal look at your brand with the platform.

How to Use Instagram Stories

Instagram Stories made a big splash recently by (supposedly) doing the same thing Snapchat does. Instagram Stories provides a way to use the popular image-based social media platform for sharing stories in a more authentic way than the polished, filtered picture-perfect platform was previously best-known for. There are several ways you can easily use Instagram Stories to tell your brand’s story in an authentic and unique way that will help you connect with your audience, no filter needed.


Do you want to tell your authentic brand story? If so, contact the pros at The Storyteller Agency. Our passion is storytelling, not marketing. Let us help you speak with, not at, your audience through Instagram Stories and other media channels.

 

Comment

Comment

The Friday Fix - September 11, 2015

sowal.com

sowal.com

Greetings and welcome to the Friday Fix!  Are you like me and spent the entire week confused about what day it was because Monday was Labor Day holiday?  Oh…just me?  That’s okay.  Well, at least I figured out that it’s Friday, right? (How else would you get your Fix…I mean before happy hour? (wink)) This week, we have highlights from Content Marketing World 2015 (#CMWorld), insight on visual marketing, and some really great advice on visual storytelling.  All in all, it’s been a pretty darn good week.  So, kick back, relax, and Fix your Friday!

Content Marketing Field of Dreams

In case you missed out on Content Marketing World, pundits are already posting with some of the highlights.  In Jason Stewart’s article, he relates how the story behind Field of Dreams relates to content marketing (which is perfect considering Content Marketing World’s 2015 theme is Bright Lights, Big Content).  Drawing on the famous phrase, “If you build it, they will come”, Jason goes into further detail on that idea because as he says you have to do more than build it to make them come (but if you don’t build it, they’re definitely not coming).  (‘They’ in this case are audiences.)

Visual is a Critical Piece of Storytelling

clepop.com

clepop.com

In case the CMW 2015 theme wasn’t a big enough cue (Bright Lights, Big Content) or the volume of posts we’ve shared in the past few fixes on visuals didn’t convince you, then check out Jack Loechner’s read seal the deal; visuals tell stories and are of tremendous importance in any successful content marketing strategy these days.  Importantly, as Jack’s statistic-laden article points out, it’s not just any visual that takes the cake; it’s photography and video (especially video) that are going to increase and that need to be part of how you tell stories.

Video Marketing is King: Oops, I Meant Content!

Here’s a fun fact from Diane Primo’s article that gives me instant arthritis: “Video is worth 1.8 million words per minute of text.”  Holy clicking keyboards, Batman, that’s a lot of words; I can’t imagine jamming out 1.8 millions words let alone for the sake of covering the space of a minute.  Not only does video cover a lot more territory in less time, it also promotes engagement.  The power of its outreach and ability to relate stories are impossible to ignore.

The Importance of Visuals in Social Media; #SMBuzzChat Community Talks How to Create Perfect Narrative Content

Remember when you were in school and you had a really important question, but you kind of didn’t want to ask it because you were concerned it was a boneheaded question?  Well, I was one of those shy kids, and if no one else asked my question, I was up a creek because there was no Internet to speak of then.  Anyway, Adam Mitchell hones in on some important Q&A relative to visuals and other social content questions like: “Does a narrative matter within social content?”, and “Which social networks lend themselves best to brand storytelling?” 

For Social, Be Subtle: How Emotional Storytelling Inspires Customer Loyalty

I agree with Taylor Mallory Holland; the things I best remember and feel most connected to are the things that seem to “get me” or that I relate to.  Off the top of my head, I think of those Luvs diaper commercials where the mom compulsively sterilizes everything with first baby and then passes off second baby to a grease-covered mechanic.  It’s hilarious, and it’s so true.  It’s not the most heart-wrenching story out there, but it’s subtle and relatable.  It’s not about the diaper; it’s about the story.  The message of “we ‘get’ you” is only one of Taylor’s five subtle marketing messages highlighted in this article; check it out and learn how to make friends with emotional storytelling.

The Vans Life and Why Content Creation Deserves to be Cool

I feel this article ties in well with Taylor Mallory Holland.  In this case, Braden Becker tells the true story of how to tell a real story in content creation.  His three key tips?  Grow with the audience; forget the product; and write with knowledge. In other words, you’re not just writing about something the way you think a user would want to read about it (in this case, some snazzy Vans); you’re writing about it from the passionate POV of a user.  There’s a little more to it in Braden’s article, which is a definitely must-read for all storytellers.

huffingtonpost.com

huffingtonpost.com

The 5 Cs of Digital Marketing

Sorry, Cookie Monster, but none of the Cs in Vala Afshar’s article are for cookie; instead, the five 5 Cs of content marketing focus on convergence instead of consumption (or at least, it’s a different kind of consumption).  The 5 Cs are: consumer, context, content, commerce, and convergence.  The idea is that if you focus on these 5 Cs of digital marketing, success (regardless of industry will thus follow).  Vala explains the formula with details and with colorful diagrams, as well as how each C works together for your benefit and to keep you relevant.

Most People Think Native Ads are Real Articles – and They Later Feel Duped: Study

Log Brendan James’ piece under “the more you know” because this is important information.  So, native advertising is cheesing a lot of people off “despite the headlines” as Brendan points out.  Also, he says that native ads don’t even prove to be that effective.  I can understand.  It reminds me of when people on my Facebook page angrily share an article on my Facebook page about Obama using $10 billion in taxpayer dollars to take a luxury vacation on Mars (and then other people like it and chime in).  Everyone feels like a real a-hat when they realize it’s fake (in case the “luxury resort on Mars” part wasn’t a key tip off).  So, what’s to be done?  The thing is, I’ve polled my Millennial college students and like the majority of respondents to a poll in this article, they don’t trust sponsored media.  So, what to do?  Read this Brendan’s piece to see what he has to say.

5 Ways to Take Risks in Content Marketing

smallbiztrends.com

smallbiztrends.com

As important as planning is in content marketing, it’s equally important to take risks.  Risks are not only fun (who doesn’t love a little adrenaline rush), but their payoff can be stellar.  You won’t always take your content marketing on a meteoric journey to success with risks, but at least you tried; more importantly, you learned something (I hope).  So, take it from one of my favorite content marketing writers, Jayson DeMers, and see how he suggests to roll the dice and when to go all in.

15 Things to Know about Content Marketing World 2015 in Cleveland (photos)

Okay, so I didn’t know John Cleese was going to be at CMW 2015.  I’m immediately more jealous of whoever got to hear him speak; he’s not only British, he’s brilliant.  Anyway, I digress.  Janet H. Cho’s article brings you all of the stats and details and what-the-what from #CMWorld 2015.  As a bonus, you learn what Joe Pulizzi’s favorite color is (try to guess before you read the article!).

7 Tips on Executing a Successful Marketing Campaign

Like a Monday morning without coffee, the cold hard reality of pioneering a content marketing campaign is that it takes work, persistence, and effort.  After all, if it were easy, wouldn’t everyone be knocking their content marketing out of the park?  Think of this post of tips on executing a successful content marketing campaign as that cup of coffee that gets you going in the right direction.  Here, we highlight critical components of a content marketing campaign that’s going to go places.


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect. 

Connect with Amy:  LinkedIn

Comment

The Friday Fix - September 19, 2014

Comment

The Friday Fix - September 19, 2014

It’s been a hard day’s night this week, but it’s finally time for the Friday Fix! Lately, we’ve been talking about storytelling; this week, the virtues your parents tried to instill in you come up as winning content marketing strategies: be patient, work hard, be honest, and eat your vegetables. Okay, that last one is just because we want you to be healthy, but applying those other tried and true methods will help you get to the next level.

1964 the Tribute played to a Beatles-loving crowd at CMWorld in Cleveland, Ohio.

3 Things The Beatles Can Teach You about Content Marketing
The key notes to The Beatles’ success had less to do with yellow submarines and girls in the sky with diamonds as they did with sound strategies like: embracing your identity, taking it one day at a time, and working hard and often. Sajeel Qureshi’s advice on how to translate these approaches into content marketing is music to our ears.


10 Things You Missed at Content Marketing World 2014
Just in case you missed this global event, Arnie Kuenn gives a detailed run-down of topical highlights and key note speakers’ strategies, which –unsurprisingly—include the importance and challenges of exciting and inspiring audiences through storytelling.

Why Consumer Psychology Matters in Content Marketing
A decade ago, aggressive, tricky tactics were employed to get consumers to click on a site, but we quickly learned that we were not the one-millionth visitor to a site and that we won nothing (a virus, perhaps, but nothing useful). In this article, Kimberly Grimms treats readers to no-tricks approaches on how psychology should be used to change consumer’s behavior in favor of their business.

Content-Marketing Lessons from 4 Successful Kickstarter Campaigns
Aaron Agius shines a light on the mystery of why some campaigns sail into the sunset while others sputter and sink. By analyzing four different campaigns Agiusshares elements that will put wind in any campaign’s sails such as bringing in the pros for marketing materials like photos (no iPhone snaps, please).

CF-SMSH_ContentMarketingWorld2014-01-1024x535.png

Content Marketing World 2014 Recap featuring Laura Holloway
In this week’s Social Media Social Hour podcast, Tyler Anderson not only gives the play-by-play of Content Marketing World, he also –and more importantly—sits down with Simply Content Marketing founder, Laura Holloway for her clever take on Content Marketing World 2014 from the POV of a business owner and a conference freshman.

The New World of Predictive Marketing
Coming soon to a new dimension between sales and marketing near you: predictive marketing! In this must-read, Ashley Friedlein explains that if we can define what attributes look good for customers, then predictive marketing technologies can mine and use real-time data. The ideas are illustrated with an example of predictive marketing using a LinkedIn app (that we bet you’d love to make work for you).

Top Content Marketing Mistakes Holding You Back
Your content marketing strategy may be fueled with best practices and have started in the fast lane, but if you find that you’re stalling or getting passed by the competition, you may be making one of the three critical errors Carrie Majewski highlights in this quick read.

Content Marketing is About Trust, Not Just Reach
Have you ever ordered a glorious-sounding entrée only to discover none of the flavor profiles mentioned on the menu make it onto the plate? Like a good meal, your content marketing needs to serve people what they want / expect. In this article, David Dubois shows that by having an honest and informative menu, people leave satisfied and quickly come back for more.

A Smorgasbord of Content Marketing Metrics
You’ve got a marketing strategy, and you want to see if it’s working, but what do you track? How much? Agh, so many questions! Hats off to Chris Lake for his awesome “Best Metrics Chart” of basic, engagement, positioning, and KPIs metrics.

11 Tools that Make Content Marketing a Snap
Okay, so we all know that there are essentials to a good content marketing strategy –organization, idea generation, promotion, and analysis. In this well-organized piece, Stacy Thompson shares 11 nifty tools that will make your life easier.

Put the Market Back into Content Marketing
According to Tom Carpenter, marketing has taken the backseat to content to the extent that content is being created for the sake of content. Tom proposes as flip to the status quo: calling it marketing with content provides five clever strategies for making marketing a priority to go along with that content.


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.

Connect with Amy:  LinkedIn

Comment