Viewing entries tagged
digital marketing strategy

The Friday Fix: July 7, 2017


The Friday Fix: July 7, 2017

If you want to have a super Friday, you came to the right place because today’s Friday Fix reveals what you can learn from superheroes and how to leverage your own superpowers (among other things). So, grab an iced latte, don your cape, and get Fixed.


The Friday Fix - May 26, 2017


The Friday Fix - May 26, 2017

Happy Friday Fix before Memorial Day Weekend! We know you’re ready to head out for a weekend of beaches, backyard BBQs, and—most importantly—honoring those who gave their lives for us to enjoy those simple pleasures. First though, massage your mind and pick up a few conversation starters with this week’s Friday Fix, our weekly rundown of who’s saying and doing what in content marketing. …Then slap on the sunblock and have a Happy Memorial Day holiday!

The Story Behind Storytelling

Stories are an important part of content marketing so much so that they’re blurring the lines between B2B and B2C. Andrea Miller prefers to think of it as P2P (people to people). What’s your marketing mindset? If you’re not telling stories, Andrea’s got the story behind storytelling to guarantee a happy ending.

Wired for Story: Empathy and the New Brand Storytelling with Tom Gerace

Tom Gerace will be presenting at Forward 17 on how to embrace empathetic storytelling. Understanding this is important because stories fuel our emotions, minds, and feelings. Tom Bentley has the story on Gerace’s insights.

6 Content Engagement Techniques that are Way Better than “Hooking” Readers

How many times have you thought about a good ‘hook’ to get attention? If you’ve ever felt cheesy, you’re not alone, which is why Bethany Johnson digs deeper and shares six quality engagement techniques you can start using right away.

It’s Time to Take the Brand out of Branded Content

If audiences could write a letter to brands, it’d start with, “It’s not all about you.” True story. Molly DeWolf Swenson explains the necessity of taking the brand out of branded content and why behind-the-scenes storytelling should be front and center.

How You Can Rise above the Social Media

Social media noise can be a huge drag on your social media marketing game; however, Jessica Davis shares six handy organic strategies that will help you “beat the social media noise.”

Top Podcasts for Storytelling and Creative Entrepreneurs

 Recently we shared some of the top podcasts for marketers, but if you’re looking for great podcasts to help with creative entrepreneurship and storytelling, then check out Tanya’s list of her faves (and why she loves them).

AI, VR, Big Data and Their Impact on Digital Marketing

The future of content marketing tech is getting ever-closer, and no matter what your feelings on AI, VR, etc., you’re going to need to know how to leverage them to tell stories. Gopa Kumar examines the present and future of these technologies and their impact on digital marketing.

Snapchat’s New Custom Stories Could Revolutionize Local Marketing

Thanks to Snapchat’s latest innovation, custom stories, you don’t have to be a big brand to benefit from using Snapchat. Annie Pilon says the new feature lets users create groups, add specific stories, and focus on a specific geographic area.

The 5 Content Marketing Strategies Defining 2017

We’re almost halfway through 2017, so it’s time for a report card on what’s driving content marketing. Chip Espinoza examines five strategies that have taken the wheel.

The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn from Them

“What makes a timeless story tick and how can I harness that essence for my own stories?” asked every storyteller ever. Keith MacKenzie explores how Die Hard has, well, never died, and what we can learn from it.

3 Reasons Why You Should Update the Content on Your Website

By updating your website’s content, your website can help your business in innumerable ways from enabling you to build and to keep an audience to staying relevant with search engines.

We know there are a lot of moving parts that go into content marketing, which is why you should let the experts at The Storyteller Agency take the wheel. Our talented team members can help you discover your story, tell it in a creative way, break through the social media noise, and more.


The Friday Fix - March 24, 2017


The Friday Fix - March 24, 2017

We’ve officially sprung forward into spring, meaning month three 2017 is also almost over. Are you achieving the content marketing success you aspired toward when the year started, or are you still falling behind? Keep a spring in your marketing step by staying on top of who says and does what in content marketing; in other words, read our weekly Friday Fix. It’s the spotlight on who’s telling the best content marketing stories (and how!).

Developing Your Customer Profile – A Success Story

In recent weeks, we’ve highlighted pieces that emphasize targeting your content toward your ideal customer. Itai Elizur elaborates by showing precisely how a business of any size can create a targeted customer profile and go from there in a way that will be appealing to audiences.

Do More, Do Better: Purposeful Storytelling that Matters

It’s one thing to tell a story; it’s another thing to tell a purpose-driven story on a meaningful subject and to make a difference. Todd Myers’ piece addresses how to tell purposeful stories that matter at a time where doing just that has never been more important.

Shell Pivots from TV to Social Responsibility Storytelling

In the vein of doing more and doing better, Patricia Odell shares the story and rational behind Shell’s decision to turn their storytelling efforts toward social responsibility as a means to gain traction with audiences who dislike ads and to have an impact.

How to Partner with Data to Create Insightful Stories

We know (the right kind of) data can be used to tell amazing stories. Daniel Waisberg puts his spin on it explaining why you need data and how you can improve your storytelling with data.

And Then I Went Numb: What Snowboarding Taught Me about Cliffhangers

A great cliffhanger will keep you reading the next chapter and the next and the next because of the never-ending question of, “What’s going to happen next?” Bethany Johnson shares a real life story to show how and why your marketing stories need cliffhangers.

Stone Age Marketing: Storytelling Strategies from SXSW

Storytelling has been around since mankind first learned how to communicate. As Cheryl Conner tells it (and as we know), stories have the power to be expressive and inspire nostalgia and the emotions, which is probably why 1,000 people attended the @StoneAgeMarketing session at this year’s SXSW.

Customer Communication: Noise Versus Conversation

Kevin Lund’s article might be published on a site intended for car washing professionals, but the message resonates with all of us because we all agree that there’s a lot of content “noise” out there. Kevin addresses how to break through the static and how to tune into your audience’s frequency.

Dark Horse No More: Three Reasons Why Pinterest Is Killing It

Does your brand have a Pinterest account? You might not because other platforms usually get praise from marketers. If that’s the case, Jay Hawkinson suggests it’s time to give Pinterest a fresh look because Pinterest is growing (a few million pins at a time).

How to Use Ads in Instagram Stories

Pinterest may be on the rise, but you still need Instragram stories in your ad game. Of course, you probably already know this, but you have no idea how to do it. Catherine Hayden has to story on using new ads in Instagram Stories.

A Strategic Approach to Creating a Powerful and Effective Digital Marketing Strategy

Though nothing can replicate the power of a story that resonates with audience’s emotions, Tony Adam reminds us that unless we have an effective strategy, there won’t be many around to hear or read those stories.

It’s time to stop guessing and to start knowing that you’re telling a great story that reaches your ideal audience. Contact The Storyteller Agency and let our team of talented professionals help take your business to the next level.