One of the most essential components to successful content marketing is a plan. Planning is often overlooked, resulting in marketers and editorial team pulling content together weeks, days, or hours before it goes live. This method is madness because it doesn’t allow for strategy, which enables marketers to pack the biggest punch with audiences. In a world where content proliferation and distractions are everywhere, marketers can’t afford to nothave a strategy.
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In theory, blogging is easy. You just write content that reflects your brand that satisfies your audience’s needs as said needs pertain to your brand. Easy-peasy-bloggy-squeezy. The problem comes when—because it’s “easy”—you don’t write or you don’t write on a schedule and then your posts are all over the place in terms of tone, timing, and focus…if, that is, you get around to writing them at all.
An editorial calendar or content calendar is a calendar that lists all of the content that you will produce in a month and on what platforms, channels, and mediums that content will be produced. An editorial calendar helps you visualize your content strategy, which helps you avoid repetition, ensure you’re targeting your audience with your content, and know what is being published and when.