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The Friday Fix - September 12, 2014


The Friday Fix - September 12, 2014

You survived Monday through Thursday for it. That’s right…it’s time for the Friday Fix! After an incredible three days at Content Marketing World 2014 in Cleveland, we're thrilled to give you a first look at what’s normal and what’s hot, which if you read last week’s fix you’ll already know that storytelling is on everyone’s “it list.”

Progressive’s Jeff Charney Promotes Disruptive Thinking at Content Marketing World 2014
Being told to put creativity ahead of budgets and to be disruptive is like giving a kid a recess break, but that’s exactly what Jeff Charney of Progressive Insurance does.  Here, Janet Cho outlines Charney’s nuggets on how to be disruptive, which makes our inner child bubble with creativity.

Field Report: What’s Hot in Content Marketing
Think of this as the style sheet fresh from Content Marketing World 2014; however, instead of dishing on what everyone was wearing, Maggie Jones shares what key players are pondering, disagreeing, and gabbing about (none of which is “so last year”).

Kraft Says It Gets Four Times Better ROI from Content Than Ads
Jack Neff reveals “Content Marketer of the Year” Kraft company director of data, content, and media Julie Fleischer ‘s thoughts on content marketing success, the key ingredient of which is to think of content in the same way as paid advertising. Nothin’ cheesy about that.

B2B Companies Report Success with Video Content Marketing
In a non-too-surprising revelation, Krystal Overmyer writes on the success video content marketing is bringing.  What is exciting are the statistics Krystal shares, which are enough to make you want to launch a video marketing campaign yesterday.

6 Top-Secret Content Marketing Growth Hacks
We know there’s lots out there by means of “the best way to” or “top notch”, but there’s something about Luke Summerfield’s easy-to-digest list of 6 content marketing growth hacks is a list of best-practices worth the read(possibly his use of uber-trendy keyword hacks…because life hacks are so now).

Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh
Many thanks to Larry Kim for giving everyone permission to be funny in this example-laden article because there’s some serious truth in that comedy speaks to people; however, Kim also cautions on crossing that thin line between making folks wet their office furniture and seriously offending them, which is something you do not want to be remembered for.

Content Marketing World 2014, hosted in Cleveland

Content Marketing World 2014, hosted in Cleveland

Content Marketing and the Difficulties of Storytelling
Like turning down a free chocolate-iced Krispy Kreme donut, storytelling is much more difficult in practice than in theory.  Many thanks to James Curtis to providing delightful yet calorie-free food for thought on the subject to help you spin your yarns.

25 Content Marketing Ideas to Stomp Writer’s Block
Have you ever sat down to write and then…nothing happens.  Writer’s block is more frustrating than accidentally getting served decaf, but unlike your coffee dilemma, there are ways around it, and Pam Moore brings inspiration as motivating as a venti latte in this Social Zoom Podcast.

Evaluating the ROI of Your Content Marketing with Event Tracking
Got performance anxiety?  Do you wonder how the ROI of your content marketing is doing out there?  Look no further than this article by Matthew Barby in which he gives the rundown on using Google Analytics.  Seriously, check it out and boost your confidence today!

Why Does Your Business Need Video Marketing?
Video is a tremendous part of your business's Content Marketing strategy, and Brad Kuenn makes some points you just can't ignore in this article right here on our SCM blog. You really can't afford to miss out on the video audience; your competitors are already doing it, and now's the best time for you to start.

12 Iconographic Tips to Rock Your Content Marketing Strategy
We agree with Sharon Hurley Hall that icongraphics are just stinking fun.  They’re vivid and eye-catching and jam-packed with information.  These bad boys do a lot of heavy lifting. The question is, do you know how to put them to work for you?


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.

Connect with Amy:  LinkedIn