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kevin spacey

The Friday Fix - September 26, 2014

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The Friday Fix - September 26, 2014

Hello, Friday!  It’s been a great first week of fall, and the fact that it’s time for the Friday Fix is the cherry on top, don’t you think?  This week, we talk about branding from who’s nailing it to how to put it first for those who aren’t.  Speaking of firsts, we’re also highlighting tips and advice directed toward content marketing newbies and small businesses.  Everyone has to start somewhere, and we don’t mind being your tour guide!

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Kings of Content: 9 Lessons from Brands Who are Doing It Right
We love examples because they’re like interesting little stories where you also happen to learn a lot (talk about a twofer).  In a nutshell, Pratik Dholakiya breaks down how YouTube sensation Laura Luke is marketing content through video and how Brichbox (and Apple) get audiences all hot and bothered by dangling metaphorical carrots to build anticipation for product reveals.Time to unleash your inner tease.

Integrating Content Marketing with Traditional Marketing
Traditional marketing is so pre-2K while content marketing is so now, but Brad Kuenn shows how these two star-crossed strategies can work together to make beautiful marketing music together.  For those who doubt the marriage will last, Brad illustrates his points with examples of a few triumphant crossovers.

Photo credit: http://www.justwatchlah.com/

Photo credit: http://www.justwatchlah.com/

Kevin Spacey Wants You to Tell a Better Content Marketing Story #CMWorld2014
In Kevin Spacey’s keynote address at Content Marketing World 2014, he elaborated on the current water cooler buzz, which is that good content marketing stories are like the Uni on the content marketing menu.   Though there are countless recipes for concocting the perfect story, we think Ellen Gipko put a clean spin on the whole affair providing three key ingredients for a delicious content marketing story: conflict, authenticity, and audience.  Just stir, season to taste, and enjoy!

Content Marketing Must Focus on Brand Not Sales Objectives
Steve Hemsley pulls out all of the stops to illustrate how and why sales-centric approaches will flop.  He incorporates statistics, iconographics, and case studies to drive his major points home, which are that if you get your content marketing strategy right, you’re rewarded with sales and loyalty, but if you get it wrong, you face an uphill battle.

Great Content Marketing & Branding Starts with Stellar Images
It’s a no-brainer that given most folks you ask will identify themselves as “visual learners” that visuals are critical to your content marketing approach.  Lee Traupel paints a clear picture of how to get your visual content media up to scratch and how to use those images for brand engagement.

Seven Content Marketing Tips for Media Pickup and Massive Exposure
Larry Kim earned bragging rights for the story he got in on that generated over 400 website views per minute.  How’d he do it, you ask? Check out this article for the details.  Larry unselfishly provides tips for how you can follow in his footsteps to media greatness.

Photo credit: Nina Hale

Photo credit: Nina Hale

Digital Dilemmas: Why is Most Content Marketing So Forgettable?
You want your content to figuratively scream, “Notice me!” and at times, you’ve considered making it literally scream because you just –ugh—can’t seem to catch a break!  Jon Davie explores why most content marketing seems to end up down the drain.  In his analysis, Davie throws back to the olden days when content marketing was called editorial; we think he’s onto something.

Do You Have Content Marketing Klout?
It’s always an awkward moment when you realize that you’re not as relevant as you think you are.  Are you the BMOC or guy on the sidelines?  Amanda Clark suggests getting your Klout score and finding out; if you’re a 100, then you’re one of the social media big wigs. If you’re a one, then you’re about as relevant as dial-up.  No matter what your Klout score, once you know, you can work your way up.

How to Assess Your Company’s Content Marketing Maturity
In a similar vein to getting your Klout score, determining your content marketing maturity helps you gauge what level of the field you’re playing on.  Eric Murphy says by checking your capabilities, resources, talent, strategies, and tactics scorecard, you can then strategize how you’re going to level-up your game. 

3 Content Marketing ‘Best Practices’ That Small Businesses Should Ignore
If you feel like the majority of content marketing advice is targeted at big businesses, then you and Elisa Gabbert have something in common, which is why Elisa highlights three “must-dos” that maybe aren’t for you (and some may surprise you).

What is Content Marketing?
We and writer Joshua Steimle understand that some of you fabulous readers might be content marketing virgins and in a world where it seems like everyone else is already doing it (and doing it well), you feel like a late bloomer asking first-timer how and why questions.  If you have questions you’re too embarrassed to ask colleagues, this article is for you.  Also, we don’t mind answering your questions.


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.

Connect with Amy:  LinkedIn

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What We Learned at Content Marketing World 2014

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What We Learned at Content Marketing World 2014

A business conference is what you make it, but it's hard to make Content Marketing World anything but truly inspirational and just downright fun. I mean, if Kevin Spacey shows up to the party, you know there's something magical happening. Having just returned from #CMWorld2014 (how many times can that be tweeted over the course of three days!?), my mind is churning with a world of possibilities for new Content Marketing plans. Randall Rothenberg, as quoted by Kirk Cheyfitz at CMWorld, said, "There is no...consensus on the basic definition of advertising. And this is the source of both opportunity and crisis." Now is the time to avoid the crisis and find the opportunities in advertising, through powerful Content Marketing. 

More than 2500 Content Marketing professionals gather for the yearly conference in Cleveland, Ohio.

More than 2500 Content Marketing professionals gather for the yearly conference in Cleveland, Ohio.

Here's a few CMWorld takeaways:

The Power of Storytelling
One main message of the conference is the strength of storytelling, taking the consumer on a journey that they just can't refuse. It's inspiring, compelling, personable, hunger-inducing, fear-invoking, humor-creating, or emotional, but at its core, it's a story. Brands that are seeing the most success online are doing so not because they're amazing marketers, or because they have unlimited budgets available for ads, but because they are skilled storytellers. Some of the greatest names in the industry don't come from a background of marketing or PR; they come from journalism, or comedy writing, or even theatre. These are the people that know how to connect with an audience through the telling of a powerful story. Your business has a story to tell; it's time to get creative and share the story with your audience.

One Big Idea
A strong statement to come out of the conference is the power of the big idea, one overarching theme that transcends all the tiny pieces to leave the audience with a strong feeling of loyalty and brand awareness. There's far too much crud drudging up the internet today, with everyone trying idea after idea and firing off millions of pieces of content every day. At CMWorld, Andrew Davis said, "Don't contribute to information overload," and it's important that we take that to heart. Rather than taking your strategy through an assortment of messages to target different audiences, what is the one big idea that can steer everyone into the direction your business wants to travel? Nike did it years ago with 'Just Do It.' The 'it' is left undetermined, but the motivating words (that left no excuse for inaction) sparked a feeling inside everyone. Whatever our lives, whatever our motives, whatever our goals, we just need to do it already. Nike's big idea was one that inspired us to kick ourselves in the butt and get going. What's your company's big idea?

Kevin Spacey delivers a killer keynote at CMWorld2014.

Kevin Spacey delivers a killer keynote at CMWorld2014.

Creative Connections
Content Marketing isn't just words on a page hoping desperately to be picked up by the Google crawlers; it's colorful design and creative video, engaging social posting and memorable imagery. Back in the old days, salesmen would just show up at your door, forcing a face-to-face connection (if even in the few moments before you said 'no, I don't want that vaccuum' and shut the door). Or how about when telemarketers could craftily lure you into a conversation that ultimately ended with a purchase (or you becoming so angry you reported them to any business bureau that would take complaints)? Today, the modern consumer isn't so easily duped, and with a smorgasbord of communication tools available, it's time to get creative with how you're connecting with your audience. You can't force them to listen; there's jus too much other noise happening online. They have to want to listen, to engage, to participate, and to return again and again. 

Is it a weekly web series that shows the fun side of your office? Or is it a free guide that gives valuable information to your audience, with the goal of earning their respect and loyalty to your brand? It's these and more; it's creative Tweets and unforgettable Facebook posts, business connections through LinkedIn articles and audience reach through informative webinars and podcasts. Mark Schaefer said, "Twitter is like the movie trailer to your movie," and that's a great way of thinking about all of your Content Marketing offerings; show them something awesome, and leave them wanting more. The way to connect today is to be completely and unapologetically unforgettable, and the best way to do that? Get creative. Do what no one else is doing. And keep doing it.

If you're serious about taking your Content Marketing plans to the next level, Content Marketing World is an amazing conference that can keep you up to speed on what's new, what's working and what's not. Or just call us; we're always happy to help.


Laura Holloway is the owner of The Storyteller Agency, serving as chief strategist and producer, and she spend a good amount of time on the road speaking on the importance of Content Marketing for business. More than anything, she values the ability to push the envelope and foster originality and inspiration. She always lives by e.e.cummings' words: "The most wasted of all days is one without laughter."

When she's not working, Laura enjoys spending time with her husband and 'office dogs,' yoga at the beach, performing improv comedy, riding her Vespa up and down 30-A and binge-watching Breaking Bad. She believes in the power of true love, sweet tea, good storytelling and that one good rock show can change the world.

Connect with Laura:  LinkedIn  Twitter  Facebook   Google+

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