There are literally hundreds of marketing podcasts that are out there. These podcasts focus on marketing precepts related to growing your brand, to storytelling, to using social media, and more. Whether you’re a marketer or a brand who wants to grow your business, these podcasts will ensure you stay up-to-date on resources and methods for reaching your audience.
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recommended podcasts for small business owners
As a small business owner, you probably feel like you don’t have time to think let along listen to a podcast; however, in order for your small business to succeed and to excel, you need to take time to build knowledge and skills and to stay on top of what’s trending. The great thing about podcasts is that you can listen to them on the go, at the gym, or in your office. While there are countless useful, quality podcasts out there, we’ve rounded up eight great shows perfect for ambitious small businesses. They’re great because they provide a diverse variety of information delivered by some of the most respectable contributors in the content marketing industry.
The GaryVee Audio Experience
The GaryVee Audio Experience is probably one of the edgiest around. Gary’s frank and honest in answering questions on marketing, social media, and entrepreneurship. Gary also answers questions from Twitter during the show. If you want the truth and can handle the truth, this podcast is for you.
PNR: This Old Marketing
If you’re looking to learn about marketing dos and don’ts, then take tips from the papa bear of content marketing, Joe Pulizzi. In PNR: This Old Marketing Pulizzi & Robert Rose team up to explore marketing examples from the past and to analyze what we can learn from them today. When it comes to running a small business, it’s best to learn from other’s experience to expedite your journey to success.
As a small business, you need to understand metrics and measurable data to have a competitive edge. ConversionCast hosted by Tim Paige is the only podcast that gets into this subject matter. Each show conducts a real-life case study that gives measurable tactics.
The Science of Social Media
As a small business owner, social media is essential for promoting your business and for building customer relationships. The Science of Social Media gives you an inside understanding of how social media works enabling you to leverage your social media to its full effect (and to your advantage).
Social Media Marketing Talk Show
Social Media Examiner’s Michael Stelzner takes the reins for the Social Media Marketing Talk Show. The weekly live show shares up-to-date social media marketing news. As a small business owner, you know how quickly marketing trends change; this show keeps you updated on what’s what.
Whether you’re a non-writer or a professional writer, if you’re a small business owner, you need to have some writing chops. Copyblogger FM hosted by Sonia Simone is a short-form podcast where experts and she analyze copywriting, email marketing, mindset, and more.
Online Marketing Made Easy
Hosted by Amy Porterfied, Online Marketing Made Easy covers mini execution plans, behind-the-scenes secrets from some of Amy’s most successful launches, and expert interviews. Amy’s advice is tried-and-true as she went from “yes girl” to a getting-it-wrong entrepreneur to a success story.
Marketing School Podcast
Eric Siu and Neil Patel are two industry gurus who have gone from rags to riches in the most inspiring ways. Marketing School Podcast shares unconventional marketing wisdom from Siu and Patel and provides ways to improve conversion rates, upgrade your content, and more. The podcasts are only 10 minutes long making them must-listens. Now, all you have to do is make the time to stay on top.
Running a successful small business is easier said than done. Part of making your business work is having the right resources. Contact The Storyteller Agency and let our talented team of specialists help your small business take noticeable strides to the top.