Every year brings new changes to social media platforms, which can sometimes include where your target audience spends their free time. Now’s the time to investigate what the top platforms deliver, how to use them, and if they work for your brand and your audience.
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There are literally hundreds of marketing podcasts that are out there. These podcasts focus on marketing precepts related to growing your brand, to storytelling, to using social media, and more. Whether you’re a marketer or a brand who wants to grow your business, these podcasts will ensure you stay up-to-date on resources and methods for reaching your audience.
All businesses want to spend marketing dollars where their money will have the biggest impact. For small businesses, there’s usually no margin for error when it comes to spending on marketing. Many penny-pinching small businesses actually cut marketing costs, which is counterintuitive as marketing brings in more customers and money. Rather than cut marketing budgets to save, small businesses should make calculated decisions about how to spend their small marketing budget.