If your Instagram engagement is at an all-time low, you are not alone. A study claims that engagement across Instagram is down and has been sharply declining since May 2019. When using Instagram to promote your business, it’s important that your posts are reaching your ideal audience, so read on for a few helpful strategies to combat Instagram’s new algorithm and make sure your posts are seen.
Viewing entries tagged
social media for business
Social media platforms are great for establishing a business presence and for building audience relationships; however, even though getting on social media seems easy-peasy, it’s not always so easy to avoid common mistakes. Learn what some of those are and the quick-fixes to get back on track.
You Don’t Know Your Audience
You know who you are as a brand, so you put out content that relates to you, to your message…and the fish aren’t biting. What’s going on here?
Why It Happens
A lot of brands only know themselves, not their audiences. Social media marketing works if it’s audience driven. If you focus on your brand and your content without relating it to your audience, this kind of marketing is going to fall flat.
You can quickly fix the problem by conducting a detailed audience-analysis. Figure out who your brand’s target audience is, what they want, what they believe in, what their issues are, etc. Next, take your brand’s focus and use it to solve your audience’s problems. Once your audience realizes you’re putting them first, they will come.
You’re Not on the Right Platform(s) for Your Business
Facebook, Instagram, Twitter, Snapchat, YouTube…these are all big social media sites, right? You’ve got a profile on all of them, but there isn’t any increased traffic. What gives?
Why It Happens
Each social platform has its own unique audience and function. Far too often, businesses either zero in on one platform or try to be present on all of them, which isn’t strategic at all.
Address the issue by vetting the various platforms to see where your audience is spending their time and then focus your energies on reaching them through those vehicles. For example, if you’re not trying to connect with millennials, you’re spinning your wheels by trying to hang on Snapchat.
Your Posts’ Timings and Quantities are All Over the Place
You’re posting a ton of content; you’re posting several times a week on several days. It’s not always the same day or at the same time, but no biggie, right? So, why isn’t business booming?
Why It Happens
There are actually two no-no’s happening in this mistake scenario. One is that lots of businesses think more is better, and while that may be true of sales, it isn’t true of social media posts.
Two is that business owners and operators get busy and that Tuesday post slips through the cracks and goes out on a Wednesday some weeks and on a Monday others. The problem with lack of consistency is that it throws off your followers.
Fix both problems in one swoop with a content calendar. Create a calendar of the content you’re going to post that month (work as far in advance as you want). Do a little research to know what day(s) and time(s) your audience is most likely to catch your content.
You’re a One-Way Street with No Call to Action
You’re posting consistent, audience-centric content, but your conversion rates are junk. “Why,” you cry to whatever cloud Joe Pulizzi is riding on, “why have you forsaken me?”
Why It Happens
Relax, Job. Many businesses have no problems creating audience-centric content, but they fail to drive it home.
Social media is all about making connections, which means you have to engage with your audience. Comment and respond in a timely fashion to folks on your social media sites. Post a call to action at the end of your content. Drive your audience to your website, and get ready to see results.
Want more insight on how to avoid common mistakes on social media and to see your business excel? Contact The Storyteller Agency to learn more about our creative content services and what we can do to boost your business on social media.
Have you caught up on your content marketing news lately? We’ve compiled the most recent updates for you, and this week’s Friday Fix shares how content marketing, video marketing and social media marketing are now essential to brands. To see how brands can optimize their marketing efforts to make sure they are receiving the best results, check out the articles below on our Friday Fix.
Storytelling is crucial for brands to connect with their customers, but how does a company incorporate storytelling? Forbes says companies need to know their audience, use tools to enhance the story and identify employee advocates to help share their story.
Have you seen inaccurate news stories on your news feed lately? If the answer is yes, you aren’t alone. This week Google and Facebook were scrutinized for allowing false information to spread so quickly on their platforms. The Wall Street Journal shares that social media powerhouses are now taking steps to reduce fake news stories, misinformation and harassment.
Business2Community shares that by 2019, 80% of Internet traffic will be video. For those brands that are still hesitant to get on board, this article shares types of content to consider sharing including tutorials and product demos and tips on how to start creating video content.
For companies looking for some holiday marketing inspiration, look no further. Skyword has compiled this year’s top campaigns for effective holiday storytelling. These brands recognize that sales pitches and cliché advertisements don’t work like they used to, so they are connecting with their audience emotionally through storytelling.
It’s no secret that companies want their customers to trust them, but gaining that trust is a process. Small Business Trends says that businesses can build this relationship through content marketing by sticking to a schedule, using resources, having a unified voice, releasing high-quality content, tapping into influencers, allowing employees to be ambassadors, giving proof and becoming an expert.
Businesses that are not capitalizing on social media marketing are missing out on a huge opportunity to connect with their customers. Daze Info shares steps for how to get started on social media and why this type of marketing works for brands.
Small Business Trends predicts that video storytelling will go viral next year. Why? Video marketing works. Many companies have seen success, and even more businesses plan to incorporate this personalized storytelling into their communication strategies. Check out the article for a few suggestions on where companies can begin their video marketing plan.
It is a common misconception that small businesses cannot afford to be successful on social media, but that is not the case. Business2Community says brands that are not active on social media are putting themselves at a disadvantage compared to their competitors using the platforms. In addition, social media allows small businesses to develop a diverse set of connections, cater to multiple generations and create more promotional opportunities.
During this Thanksgiving season, we are so thankful for our clients and our accomplishments this year. Check out The Storyteller Agency’s 2016 recap including client highlights, our new location, community service, partnerships and an exciting announcement.
Does your company need help with holiday marketing? The Storyteller Agency can assist you with all of your content marketing, social media marketing, video marketing and more to ensure your business has a successful holiday season.