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social media marketing tips

The Friday Fix - May 26, 2017


The Friday Fix - May 26, 2017

Happy Friday Fix before Memorial Day Weekend! We know you’re ready to head out for a weekend of beaches, backyard BBQs, and—most importantly—honoring those who gave their lives for us to enjoy those simple pleasures. First though, massage your mind and pick up a few conversation starters with this week’s Friday Fix, our weekly rundown of who’s saying and doing what in content marketing. …Then slap on the sunblock and have a Happy Memorial Day holiday!

The Story Behind Storytelling

Stories are an important part of content marketing so much so that they’re blurring the lines between B2B and B2C. Andrea Miller prefers to think of it as P2P (people to people). What’s your marketing mindset? If you’re not telling stories, Andrea’s got the story behind storytelling to guarantee a happy ending.

Wired for Story: Empathy and the New Brand Storytelling with Tom Gerace

Tom Gerace will be presenting at Forward 17 on how to embrace empathetic storytelling. Understanding this is important because stories fuel our emotions, minds, and feelings. Tom Bentley has the story on Gerace’s insights.

6 Content Engagement Techniques that are Way Better than “Hooking” Readers

How many times have you thought about a good ‘hook’ to get attention? If you’ve ever felt cheesy, you’re not alone, which is why Bethany Johnson digs deeper and shares six quality engagement techniques you can start using right away.

It’s Time to Take the Brand out of Branded Content

If audiences could write a letter to brands, it’d start with, “It’s not all about you.” True story. Molly DeWolf Swenson explains the necessity of taking the brand out of branded content and why behind-the-scenes storytelling should be front and center.

How You Can Rise above the Social Media

Social media noise can be a huge drag on your social media marketing game; however, Jessica Davis shares six handy organic strategies that will help you “beat the social media noise.”

Top Podcasts for Storytelling and Creative Entrepreneurs

 Recently we shared some of the top podcasts for marketers, but if you’re looking for great podcasts to help with creative entrepreneurship and storytelling, then check out Tanya’s list of her faves (and why she loves them).

AI, VR, Big Data and Their Impact on Digital Marketing

The future of content marketing tech is getting ever-closer, and no matter what your feelings on AI, VR, etc., you’re going to need to know how to leverage them to tell stories. Gopa Kumar examines the present and future of these technologies and their impact on digital marketing.

Snapchat’s New Custom Stories Could Revolutionize Local Marketing

Thanks to Snapchat’s latest innovation, custom stories, you don’t have to be a big brand to benefit from using Snapchat. Annie Pilon says the new feature lets users create groups, add specific stories, and focus on a specific geographic area.

The 5 Content Marketing Strategies Defining 2017

We’re almost halfway through 2017, so it’s time for a report card on what’s driving content marketing. Chip Espinoza examines five strategies that have taken the wheel.

The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn from Them

“What makes a timeless story tick and how can I harness that essence for my own stories?” asked every storyteller ever. Keith MacKenzie explores how Die Hard has, well, never died, and what we can learn from it.

3 Reasons Why You Should Update the Content on Your Website

By updating your website’s content, your website can help your business in innumerable ways from enabling you to build and to keep an audience to staying relevant with search engines.

We know there are a lot of moving parts that go into content marketing, which is why you should let the experts at The Storyteller Agency take the wheel. Our talented team members can help you discover your story, tell it in a creative way, break through the social media noise, and more.


The Friday Fix - April 21, 2017


The Friday Fix - April 21, 2017

Phew, it’s finally the real Friday and time for the Friday Fix, our weekly rundown of what’s happening in content marketing and who’s talking about what. This week, the focus is on viral video analysis, why PRs are getting CMO gigs, and the evolution of #vanlife. So, before you check out for #EarthDay2017 tomorrow, get your daily dose of the best content marketing news.

#Vanlife, The Bohemian Social-Media Movement

Rachel Monroe takes readers on the fascinating journey of how the #vanlife got started. What started as a simpler way of living shared through spontaneous stories has evolved into a major social media phenomenon.

How Paperless Postcards Uses Non-Fiction Content to Build Conversations

In an effort to create content that wasn’t frivolous or intimidating, Bistriti Poddar responded with Paperless Postcards. Sindhu Kashyap reports that the effort tells genuine non-fiction stories to start conversations with much success.

Six Essentials for Good Storytelling—and Great Content Marketing

The word storytelling is almost a buzzword; however, it really is more than that. Jennifer Smoldt shares six essential traits for planned, integrated, purposeful, empathetic, original, and consistent stories.

Anatomy of a Viral Video: A Tale of Two Stories

Two videos, each with a military hero, a narrative of inspiration, and similar editing, but one has 13 million views whilst the other has only 6,800. Stephan Spencer analyzes why and shares the details on the storytelling nuances that make one video go viral and the other not.

How to Navigate Content Marketing’s Control Issues

Andy Seibert rightly points out that marketers get all a dither over new technologies; however, in a climate where readers have control, we have to examine the role control plays to be able to best-invest resources in the right mediums to have maximum influence with our stories.

Marketing Under the Influence(r): The Challenges and Landscape in Asia

Influencer marketing is one of the hottest trends in content marketing; however, Benjamin Cher points out that there’s a “darker” side to marketing under the influence(r).

Is It a Surprise PRs are Getting Top Marketing Jobs?

More and more companies are bringing leading PRs on board as CMOs. Thomas Hobbs explores the trend pointing out that in a culture of brand storytelling, PRs, who are considered “the ultimate storytellers” are the right leaders for the jobs.

Six Display Trends Essential to Success

Regional Director of Rakuten Display, Rakhee Jogia, reveals the six display trends marketers need to stay ahead of the curve such as: mastering the art of storytelling, transparency into the full user journey, using data, and more.

5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance

As a manager, there has to be some focus on quantity when it comes to content production; however, all quantity and limited quality leads to a plateau. Jonathan Crowl has five smart ways for B2B tech brands to focus on quality for noticeable results.

5 Content Marketing Laws for Start-Ups to Have a Solid Footing

Whether you are a business new to content marketing or you’ve been in the game but are struggling to take off, Campbell Jof’s five content marketing laws provide the foundation for you to hit the ground running.

8 Podcasts that Will Benefit Your Small Business

There are a thousand challenges that come with running a small (or any size) business, but thanks to these eight podcasts, staying on top of content and social media marketing doesn’t have to be one of them.

Are you new to content marketing or struggling to reach your audience with your story? Regardless of where you are in your brand journey The Storyteller Agency can help you tell quality stories via multiple mediums and platforms that resonate with your audience.



The Friday Fix - March 31, 2017


The Friday Fix - March 31, 2017

Unicorns, meaningful content, tips from millennial influencers, adopting journalistic techniques…phew, this last week of March has been a good one for content marketing news and to-dos. In case you missed it, we have the highlights covered in this week’s Friday Fix, which starts as soon as you fill up your coffee cup and kick your feet up.

5 Powerful Lessons Content Marketers Can Learn from Journalism

Journalists are notoriously good storytellers because they know how to get detailed information and translate it into a compelling read. Nicki Howell has the scoop on five things that journalists do that can improve your content storytelling prowess.

7 Great Ideas to Create an Engaging Blog That Attracts Thousands of Readers

Everyone secretly (actually, probably openly) fantasizes about having a blog that knocks it out of the park with every post. While he can’t write your content, Sawaram Suthar can give you seven smart tips for making the most out of every blog.

How Airbnb CMO Jonathan Mildenhall Uses Digital Storytelling to Create Content That Matters

Haniya Rae isn’t wrong to point out that most brands are very hesitant to take a firm stance on political issues that gets feathers ruffled; however, Airbnb CMO Jonathan Mldenhall has no problem getting into the fray and using digital storytelling to advocate for issues he and Airbnb stand behind.

What the Commodification of (Snapchat) Stories Means for Marketers

As Bola Awoniyi points out (and you’ve undoubtedly noticed) storytelling on social media platforms is as ubiquitous as the ‘like’ button, but what does that mean for marketers? Bola looks at the current playing field and addresses how brands should respond.

7 Tools That Make Interactive Content Creation Easy

Interactive content has been getting a major boost since 2015. If you’re not already sharing quizzes, assessments, videos, or whatever helps your audience connect with your brand, check out these seven easy tools for content creation picked by Aaron Agius.

Like It, Share It…. But Will They Buy It?

Using the power of influencer marketing is all the rage, but as Katie Harper asks, “Will they buy it?”  That depends on whether or not what the influencer (or anyone, to be honest) has to say is of interest to the audience.

Marketers: Harness Tech to Transform Your Brand Stories into Powerful Sales Triggers

Success in content marketing isn’t achieved by getting just one thing right; it happens when you get many things right (at the same time). Lyndon Wood explains how marketing tech can give your story the edge needed to be its best.

7 Tips for Telling the Content Unicorns from Content Donkeys

So, donkeys and unicorns are both four-legged hair-covered animals that from a distance can look similar; however, they’re definitely not the same. Unicorns are much more rare. Among the noise of all of the content produced, there are a lot of donkeys. Larry Kim helps you spot the unicorns.

How Three Millennial Influencers Built Their Following (And What Brands Can Learn from Them)

Speaking of unicorns, Lauren Friedman takes a look at the most mystifying population, the millennials. Specifically, she provides the story on how three millennial influences built their followings (and what you can learn from them).

If You Aren’t Doing Content Marketing, You’re Missing the Boat

It’s kind of crazy to think that not everyone is “doing” content marketing these days, but there are still some who don’t see the benefit behind it. Christine Comaford’s illustrates why your brand needs content marketing (as well as the four keys to successful content (including the CURVE elements).

Ready to get on the boat with content marketing (or to jump ship to a boat that’s all about quality and meaningful content)? Contact The Storyteller Agency; we can help you create content that leads to enduring relationships with your audience.