There are so many great kinds of stories to tell in your content that will help you reach your audience and solve their problems. How-to guides, top ten lists, and even quotes to live by are very helpful; however, they don’t always reach your audience’s emotional core, which is important. You want to forge an emotional connection with your audience (a positive one, that is), and one way to do that is by telling stories in which you show your vulnerable side.
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There are literally hundreds of marketing podcasts that are out there. These podcasts focus on marketing precepts related to growing your brand, to storytelling, to using social media, and more. Whether you’re a marketer or a brand who wants to grow your business, these podcasts will ensure you stay up-to-date on resources and methods for reaching your audience.
If you ask Google what holidays are coming up, you’ll find there are those you expect…and then there are those that you don’t expect. There’s literally something (and maybe two or three somethings) to celebrate every day of the year. Your business should not only embrace the usual suspects but also those special days that speak to your business’s mission.