Happy Friday, everyone! Father’s Day weekend is upon us and we’ve decided to integrate a few marketing tips into this week’s Friday Fix. This week we also tackle trending content, turning customers into the heroes of your stories, and the effect that visual content has on your online presence. We also discuss ways to create great inbound content and the process of personalization. Are you ready to get your Friday Fix?

Your Father’s Day Marketing Strategy Needs to Be Personal
 

Brad Friedman tugs on our heartstrings as he identifies personalized marketing strategies that are designed to reach customers on a more meaningful level. A few of the key notes from his ultimate Father’s Day marketing plan include taking notes from previous successful campaigns, hosting live events, and tapping into data from existing customers.

A Marketer's Guide to Reach Millennial Dads this Father's Day

Finding it hard to market to a new generation? Still trying to figure out your marketing campaign for Father’s Day? Rohit Roy lends a hand as he interprets the new age thinking process of millennial dads. Although this article focuses on millennial fathers, the underlying message applies to fathers of all ages.

hubspot.com

hubspot.com

A Simple Guide to Navigating Trending Content

You’d be hard-pressed to find an article that packs this much information into one read. Alex Jones uncovers the steps for navigating, discovering, and planning for upcoming trends in an ever-changing field.  

How to Make the Customer the Hero of Your Story

Who’s the hero in your story? Courtney Feairheller explains why storytelling methods that allow your customer to be the hero can be beneficial to your business. Every story has a hero, so why not let it be the customer?

The Free Design Templates You Need to Create Stunning Visual Marketing Content

Content with relevant images get 94% more views than content without. Crazy, right? Posting the right visuals can make or break your online presence. The good news is you don’t need a degree in graphic design or a massive budget to create impressive visuals. Pamela Vaughan gives us a clear picture of what visual content has to offer. (No pun intended)

professionalacademy.com

professionalacademy.com

10 Ways to Create Great Inbound Content for Your Association

Details like keywords and engaging topics can be easily overlooked when creating content. Joe Fuld reminds his audience why setting goals, getting your team involved, grounding your writing in a pre-established strategy, and attention to detail can increase member interest and engagement.

Why Do Personalized Recommendations Work?

Gaining the trust of your audience is a vital step in the process of personalization, according to Assaf Dudai. This article goes into great detail on how to base your personalized messages and explains why personalization is so important. 

2016 Father’s Day Buying Survey

Robert Passikoff talks numbers as he compares and reveals how consumers are planning to spend their Father’s Day. This brief and informative article covers various influences that could impact the popular holiday, including economic conditions and consumer confidence.


Everyone has a story to tell and we want to help you tell yours! The Storyteller Agency has the knowledge and experience necessary to help you tell your story via a variety of different marketing platforms, whether it be social, written or visual storytelling. What’s your story?

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