If your Instagram engagement is at an all-time low, you are not alone. A study claims that engagement across Instagram is down and has been sharply declining since May 2019. When using Instagram to promote your business, it’s important that your posts are reaching your ideal audience, so read on for a few helpful strategies to combat Instagram’s new algorithm and make sure your posts are seen.
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Every year brings new changes to social media platforms, which can sometimes include where your target audience spends their free time. Now’s the time to investigate what the top platforms deliver, how to use them, and if they work for your brand and your audience.
Quality content has done to traditional marketing what video did to the radio star. While marketing will always be a thing, the style of “traditional” approach to marketing prominent in the last century is no longer a viable, sustainable model. Businesses that want to thrive and survive need to forget about selling and start focusing on storytelling. Here’s why.