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The Friday Collection

The Friday Fix - June 2, 2017


The Friday Fix - June 2, 2017

First and foremost…have you had a doughnut yet today? Yes, it's National Doughnut Day, and it’s also Friday and time for our weekly content marketing review, the Friday Fix. Kick back with a chocolate-frosted and an iced latte, and relax as you catch up on the latest insights—it’s the perfect way to prep for a weekend away from the office. Trust us. Sips latte.

An Actionable Guide to Visual Storytelling

There’s an interesting predicament in that more and more B2B marketers plan to produce content this year; however, the majority of those content producers believe they are ineffective at content production. Robbie Richards asserts that visual storytelling is the answer and provides 15 tools, techniques, and examples to “cut through the noise.”

Find Your TRUTH: How to Think Like a Journalist in the Content Marketing Era

As content marketing production shifts evermore toward a consumer-focused mindset, it’s essential for marketers to adopt more journalistic approaches to their storytelling. Alicia Esposito explains how and why unleashing your inner journalist makes your stories more educational and inspirational.

Why Marketers Need to Invest in Authentic Long-Form Storytelling

While short-form content has its place, content marketers can make the biggest waves with their audience using long-form content. Rupert Maconick explains that by focusing on socially-conscious beliefs and practices in your content, you can enact change and earn positive PR.

Can You be One of a Content Darling?

A content darling, explains Fergus Stoddart, is one of those “iconic brands that you put on a pedestal and say ‘those guys get content’, ‘Wow, they know how to tell a story.” Now that you get it, can you be a “content darling”, darling?

Make Sure Your Brand is Telling the Same Story as Your Reviews

You have a perception of your brand and how your audience perceives your brand; however, your audience has their own idea of who you are, which is shown in your reviews. Justin McGill expands on the importance of ensuring your brand story matches the story told by your reviews.

4 Principles to Storytelling with Videos

Jefri Yonata is right on the money when he says that stories are effective tools for engagement and shaping your brand character. This is owed to their emotional appeal, timeline, and approach. Jefri shares four principles for using video for storytelling as video is one of the best mediums for leveraging the power of storytelling.

“We All Live Dramatic Lives”: A Conversation on Storytelling with Serial Producer Julie Snyder

Julie Snyder isn’t just a storyteller; she’s a true storyteller and is the executive producer behind Serial and S-Town among other things. Rachel Haberman shares her insightful interview with Julie prior to Forward 2017.

How 3 High-End Companies Use Humor to Create Viral Marketing Videos

We all know one great way to connect with audiences is with emotional storytelling, but another is with humor (who doesn’t love to laugh?). Nathan Resnick takes a closer look at three recent branded videos that went viral and analyzes what made each one work.

Everything You Need to Know about Virtual Reality Marketing

You’ve heard about virtual reality (VR) and how it’s the next big thing, but the picture’s still coming in fuzzy. What exactly is it? How do you use it? Why’s it so great for storytelling? Jes Stiles' article serves as an excellent primer explaining everything you need to know about VR.

What’s Dominating Digital Marketing Right Now?

While you wouldn’t want to jump off of a bridge if everyone else did, you do want to be on top of content marketing trends. Dan Smirk examines what’s dominating digital marketing right now such as mobile, live video, big data, and more.

Whether your brand’s voice is funny, feely, or somewhere in between, The Storyteller Agency wants to help you tell your story in a way that’s uniquely you. Contact us to learn more about our services and discover how we can help you break into content marketing in a variety of engaging mediums.


The Friday Fix - May 26, 2017


The Friday Fix - May 26, 2017

Happy Friday Fix before Memorial Day Weekend! We know you’re ready to head out for a weekend of beaches, backyard BBQs, and—most importantly—honoring those who gave their lives for us to enjoy those simple pleasures. First though, massage your mind and pick up a few conversation starters with this week’s Friday Fix, our weekly rundown of who’s saying and doing what in content marketing. …Then slap on the sunblock and have a Happy Memorial Day holiday!

The Story Behind Storytelling

Stories are an important part of content marketing so much so that they’re blurring the lines between B2B and B2C. Andrea Miller prefers to think of it as P2P (people to people). What’s your marketing mindset? If you’re not telling stories, Andrea’s got the story behind storytelling to guarantee a happy ending.

Wired for Story: Empathy and the New Brand Storytelling with Tom Gerace

Tom Gerace will be presenting at Forward 17 on how to embrace empathetic storytelling. Understanding this is important because stories fuel our emotions, minds, and feelings. Tom Bentley has the story on Gerace’s insights.

6 Content Engagement Techniques that are Way Better than “Hooking” Readers

How many times have you thought about a good ‘hook’ to get attention? If you’ve ever felt cheesy, you’re not alone, which is why Bethany Johnson digs deeper and shares six quality engagement techniques you can start using right away.

It’s Time to Take the Brand out of Branded Content

If audiences could write a letter to brands, it’d start with, “It’s not all about you.” True story. Molly DeWolf Swenson explains the necessity of taking the brand out of branded content and why behind-the-scenes storytelling should be front and center.

How You Can Rise above the Social Media

Social media noise can be a huge drag on your social media marketing game; however, Jessica Davis shares six handy organic strategies that will help you “beat the social media noise.”

Top Podcasts for Storytelling and Creative Entrepreneurs

 Recently we shared some of the top podcasts for marketers, but if you’re looking for great podcasts to help with creative entrepreneurship and storytelling, then check out Tanya’s list of her faves (and why she loves them).

AI, VR, Big Data and Their Impact on Digital Marketing

The future of content marketing tech is getting ever-closer, and no matter what your feelings on AI, VR, etc., you’re going to need to know how to leverage them to tell stories. Gopa Kumar examines the present and future of these technologies and their impact on digital marketing.

Snapchat’s New Custom Stories Could Revolutionize Local Marketing

Thanks to Snapchat’s latest innovation, custom stories, you don’t have to be a big brand to benefit from using Snapchat. Annie Pilon says the new feature lets users create groups, add specific stories, and focus on a specific geographic area.

The 5 Content Marketing Strategies Defining 2017

We’re almost halfway through 2017, so it’s time for a report card on what’s driving content marketing. Chip Espinoza examines five strategies that have taken the wheel.

The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn from Them

“What makes a timeless story tick and how can I harness that essence for my own stories?” asked every storyteller ever. Keith MacKenzie explores how Die Hard has, well, never died, and what we can learn from it.

3 Reasons Why You Should Update the Content on Your Website

By updating your website’s content, your website can help your business in innumerable ways from enabling you to build and to keep an audience to staying relevant with search engines.

We know there are a lot of moving parts that go into content marketing, which is why you should let the experts at The Storyteller Agency take the wheel. Our talented team members can help you discover your story, tell it in a creative way, break through the social media noise, and more.


The Friday Fix - May 19, 2017


The Friday Fix - May 19, 2017

Why spend your weekends catching up on content marketing news when you’ve got the Friday Fix right here? Join us for our weekly content marketing run-down and spend your weekend getting new story material by loving and living life. (Sips drink.)

How to Effectively Use Storytelling to Attract a Larger Brand Following

Authenticity in your brand storytelling is essential for attracting your audience, but what else do you need? Susan Gilbert breaks down three must-dos (improving content, sending invitations to connect, and making a sales page) for transparency and relationship-building.

3 Ways to Master Social Media Content Marketing

It’s not enough to have a story or even tell your story; you also have to be able to leverage your storytelling skills to get attention and to attract your audience. Carol Barash explains how it’s done.

5 Ways to Tell Your Brand Story on Social Media

Hopefully you understand the power of brand storytelling through social media, and you’ve got a few ideas. Demitra Fields takes it to the next level with five strategies (like how to best use images) that will help you stand out.

Mary Mazzio Takes a Stand: A Conversation about Advocacy, Authenticity, and Brand Storytelling

We’ve mentioned advocacy in past fixes, but here, in an interview with Olympian, lawyer, and filmmaker Mary Mazzio, Rachel Haberman paints a portrait of what a brand’s story can really do to influence change.

The Future of Media is Here and I Was There

Sean Cooper’s story takes place in Boston at the third annual Content Marketing Conference where the tagline is “Rid the World of Bad Content” and the keynote speech, “End Toxic Content” is delivered by the no-nonsense author, Josh Bernoff.

Why Content Marketing is Going Hollywood

With customers demanding more entertaining and authentic content, it makes sense that brand storytelling is “going Hollywood.” David Kirpatrick explains what that means while pointing out that brand storytelling is now a necessity, not just a trend.

Why Location Marketers Need to Embrace Whimsical, Visual Storytelling

If you were hoping that visual storytelling was going to go by the wayside, prepare to be disappointed. In fact, Adam Dorfman has the details on Facebook and Google’s latest steps to incorporate visual searches, making visual marketing prowess a necessity for businesses to remain competitive.

Why Marketers Need to Study the Art and Tech of Conflict Resolution

Giovanni Rodriguez reinvents the “Three C’s” making them: communication, community, and conciliation because conflict resolution, previously not a precept for marketers, is more important now than ever.

Voice Assistants: 5 Opportunities for Brands in this New PR and Marketing Frontier

If you’re not sure what voice assistants are (think Alexa), worry not; Mike Lizun gives you a run-down plus a few ideas for how to use them in your upcoming marketing strategy.

Content Marketing—Journey to the Hearts of Customers

To connect with customers, you have to move them emotionally. Toni Ambler provides insight on approaches for creating interesting stories that will help you reach your customer’s hearts.

4 Common Mistakes Your Business Might be Making on Social Media

Social media is one of the most cost-effective forms of marketing, but it’s easy to commit any of these common faux pas, and you might be making one of these four common mistakes. Thankfully, there’s a quick-fix for all of them.

You don’t have to be a professional writer to have a great brand story, but telling it authentically, transparently, and in a professional medium merit contacting the pros. If you’re looking to take your content marketing to the next level, contact us, The Storyteller Agency, and learn more about what we can do for your brand.