Viewing entries in
Tips of the Trade Tuesday

What Does a Marketing Consultant Do?

Comment

What Does a Marketing Consultant Do?

No matter where you are in your business, hiring a marketing consultant to conduct analytics, to evaluate your current strategy, to help you set new goals, to devise new plans, to help you better reach existing audiences, and to reach new audiences (among other things) will have immeasurable benefits.

Comment

Hiring a Storyteller for Your Conference–Why Hiring a Professional Speaker is Inspirational, Educational, and Motivational

Comment

Hiring a Storyteller for Your Conference–Why Hiring a Professional Speaker is Inspirational, Educational, and Motivational

Conferences are great opportunities for professionals in a field to get together, talk shop, and network. They’re also a great opportunity to inspire professionals with new ideas and to hype them up about their professions and their future. To have a conference that is guaranteed to achieve this level of success, you need to hire a storyteller. Storytellers motivate, inspire, and educate your audience and are essential to making your conference one that attendees want to attend year after year.

Comment

Storyteller Marketing–What Is It and Why Do You Need It?

Comment

Storyteller Marketing–What Is It and Why Do You Need It?

Storyteller marketing is an essential marketing strategy in which you use stories to capture your audience’s attention, to engage their senses on multiple levels, and to become memorable to your audience. Marketers who aren’t using stories aren’t forging deep, meaningful, emotional connections with their audiences, and in the vast sea of options, of content, and of distractions, they’re losing their audiences, possibly forever.

Comment