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Tips of the Trade Tuesday

How Google Has Made It Even Harder to Get Organic Traffic

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How Google Has Made It Even Harder to Get Organic Traffic

Google is easily the most widely used search engine, which is why many brands do whatever it takes to please its algorithms and to rank high in searches. This is largely because traffic that comes to your website from such searches is considered “organic traffic”. The more organic traffic you receive, the better you rank. Problematically, Google’s latest change has made it incredibly difficult for brands that formerly consistently ranked on page one (and often, in the number one spot) to maintain their vital organic traffic stats. So, what happened?

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10 Tips for Finding Your Business Story

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10 Tips for Finding Your Business Story

An important part of a successful business is connecting with your audience. One way to connect is to share your business story with your audience. Just like any good Marvel superhero, you, too, have a fascinating origin and evolution story. Like a superhero, you’ve made mistakes and have grown from those mistakes. Meanwhile, you go above and beyond to help others with your business. These are the stories that compel audiences to fall in love with superheroes, and these are the stories that will make your audience want to join your team.

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