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Tips of the Trade Tuesday

Best Inexpensive Video Equipment on Amazon

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Best Inexpensive Video Equipment on Amazon

Getting into video marketing can be intimidating. You want to get the right equipment that will enable you to produce great video, but you don’t want to spend your annual marketing budget on new tech. We get it. That’s why we’ve created this rundown of the best-quality, most budget-friendly video equipment Amazon has to offer.

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Why You Should Invest in Video Marketing

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Why You Should Invest in Video Marketing

In case you missed it, last month, we published this article about 2019 video marketing statistics. While you should definitely check it out, the cheat sheet version is that billions of people consume video on social media with literally 100 million hours being watched per day on Facebook alone. Put simply your audience is watching video. If you aren’t investing in video marketing, then you’re not reaching your audience. If that’s not convincing enough, read on for how video marketing improves your entire business.

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Instagram Stories: Tips & Tricks

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Instagram Stories: Tips & Tricks

Instagram Stories is an Instagram features that allows you to create relevant, accessible content. Like other apps with stories features, Instagram Stories disappear after 24 hours (though, you can give yours lasting power using the Highlights feature). While vanishing content might seem like a waste of time, Instagram Stories has over 500 million users, so making this kind of content part of your storytelling strategy is a must. Learn how to make the most of the feature here.

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