Google is easily the most widely used search engine, which is why many brands do whatever it takes to please its algorithms and to rank high in searches. This is largely because traffic that comes to your website from such searches is considered “organic traffic”. The more organic traffic you receive, the better you rank. Problematically, Google’s latest change has made it incredibly difficult for brands that formerly consistently ranked on page one (and often, in the number one spot) to maintain their vital organic traffic stats. So, what happened?
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Tips of the Trade Tuesday
An important part of a successful business is connecting with your audience. One way to connect is to share your business story with your audience. Just like any good Marvel superhero, you, too, have a fascinating origin and evolution story. Like a superhero, you’ve made mistakes and have grown from those mistakes. Meanwhile, you go above and beyond to help others with your business. These are the stories that compel audiences to fall in love with superheroes, and these are the stories that will make your audience want to join your team.
Last week, we talked about overcoming your fears of live storytelling. This week, we will talk about how to use your newfound confidence as a live storyteller and how to plan. While live storytelling may seem spontaneous, like all other great content and great stories, there should be an element of planning involved.