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Facebook, Twitter, Pinterest, oh my! Today, Social Media Marketing is one of the most important tools in your online marketing arsenal. A thoughtful, organized social media plan can help your business reach a wider audience, build customer loyalty and maintain an ongoing conversation with your readers. New to social media? No problem! We can start at square one. Already posting, liking, sharing and tweeting? You're one step ahead of the game, and we can help you push your efforts to new success. Our team of social media pros is ready to find your audience and start the conversation.
Social Media Setup & Optimization
We're experts in the setup and implementation of social media sites, so let us set your company's and put you in touch with your audience. Once your site is set up, we'll turn over the reigns to you and off you go! Our work can include creation of accounts, written description for 'About' sections, profile picture and cover images, and integration into your company website.
We work in the following Social channels:
Social Media Management
After you've started the fun, let our team guide the conversation with daily interactions on your brand's platform. Ongoing social media plans include daily upkeep of your social channels, posting to your crowd and responding to their comments. We can not only start a good conversation with potential clients but keep it going with your existing audience.
Want to learn more about social storytelling? Check out these blog posts:
If your Instagram engagement is at an all-time low, you are not alone. A study claims that engagement across Instagram is down and has been sharply declining since May 2019. When using Instagram to promote your business, it’s important that your posts are reaching your ideal audience, so read on for a few helpful strategies to combat Instagram’s new algorithm and make sure your posts are seen.
Every year brings new changes to social media platforms, which can sometimes include where your target audience spends their free time. Now’s the time to investigate what the top platforms deliver, how to use them, and if they work for your brand and your audience.
Quality content has done to traditional marketing what video did to the radio star. While marketing will always be a thing, the style of “traditional” approach to marketing prominent in the last century is no longer a viable, sustainable model. Businesses that want to thrive and survive need to forget about selling and start focusing on storytelling. Here’s why.
There’s a new video platform in town, and it looks like it’s going to turn heads. Instagram is getting into the video game with IGTV, a video platform intended to give brands and influencers another option for connecting with audiences.
There are literally hundreds of marketing podcasts that are out there. These podcasts focus on marketing precepts related to growing your brand, to storytelling, to using social media, and more. Whether you’re a marketer or a brand who wants to grow your business, these podcasts will ensure you stay up-to-date on resources and methods for reaching your audience.
In 2018, Instagram’s algorithm changed, so feeds are no longer chronological but engagement-based, which means that you might have noticed a slight decline in your content’s performance. While boosting and doing sponsored posts is one way to improve your performance, you can easily grow your audience for free in five minutes a day.
For the past several years, storyteller marketing has been the lynchpin in every successful campaign regardless of medium. Unlike tag lines, gimmicks, or other marketing tactics, stories are genuine. They have the unique ability to forge emotional connections with audiences while being highly memorable. For this reason, stories convert in a way that other modes of marketing don’t. Here, we share a rundown of our favorite pieces that explain how to market with storytelling.
If you ask Google what holidays are coming up, you’ll find there are those you expect…and then there are those that you don’t expect. There’s literally something (and maybe two or three somethings) to celebrate every day of the year. Your business should not only embrace the usual suspects but also those special days that speak to your business’s mission.
On Instragram, a picture is literally worth a thousand words (though, generally speaking, they don’t include words). Your audience is feasting with their eyes before committing with a click, so your Instagram images have to compel them to take action.
Social media is great for professional advancement, for promoting businesses and social causes, for staying in touch, and for other reasons. Conversely, social media can be dangerous especially for teens and young adults. Keeping kids safe starts with parents. Here’s how you can keep your kids safe.