Brands can appropriately mention tragedies on social media by being sincere when paying tribute and by avoiding making your posts about your brand or your product.
Best Ways to Give Back in Our Community in September
As humans, we owe it to our fellow man and woman to see and to act upon needs of others when and wherever help is needed. We say to start giving back where you live. Though idyllic in many ways, our quiet corner of the universe needs our help. The Storyteller Agency has been lucky to help tell the stories of many fantastic nonprofits in our community, and here are some ways you can give back to these organizations in September.
How to Handle Negative Reviews on Social Media
Negative reviews on social media happen to everyone, and how you respond impacts your brand’s image. Learn how to respond to negative reviews the right way with this quick guide.
Client Spotlight: Howard Hospitality
When you think of Sandestin’s inviting Residence Inn at Grand Boulevard and Courtyard Marriott at Grand Boulevard, you probably think “big hotel chain”; however, these two destinations are operated by Howard Hospitality, a group with the motto of “small hotel management company with big ideas,” which means they offer the convenience and guest-satisfaction of large opulent hospitality groups but it’s paired with unparalleled intimacy. Howard Hospitality also stands out for its volunteerism among local charitable organizations. These are the reasons we love working with Howard Hospitality and why we feel they’re overdue for a shout-out.
Trending Hashtags for Small Businesses: 2017
Hashtags are keywords preceded by what was once-upon-a-time called the pound sign (#). To many small business owners, hashtags seem like random words tacked onto social media posts. Believe it or not, there is a method to the hashtagging madness and important trends that your small business should get on board with. Hashtags are a free way for you to boost your business’s visibility.
Client Spotlight: WellPet
Our clients do amazing things for people (and pets!), and today we are celebrating you, WellPet! Read on to find out about all the amazing things this national brand is doing for the pets (and owners) of your community today.
The Friday Fix: July 21, 2017
It’s finally Friday and time to check in for the Friday Fix, our hot list of the week’s best content marketing insight, advice, and pro tips.
Business Blogging 101: Why Your Blog Isn’t Really Working
Blogs increase the size of your loyal audience, which translates into sales of good or services; however, if you’ve been blogging for a year (the amount of time it takes to see the impact of your blogging efforts) and nothing has happened, then it’s possible you skipped some important lessons in Blogging:101 that make a real difference in your blog’s effectiveness. Here are some great tips for taking your business blog to the next level in success.
The Friday Fix: July 14, 2017
Crickets chirping—the sound you hear when someone tells you they’re cutting their content marketing budget. "So, how do you plan to attract new customers?” More crickets. Awkward. Maybe we shouldn’t be having this conversation in a field, but we do need to talk about how your business needs marketing and what you should budget for (regardless of its size). It takes change ($$) to make change. What else has been buzzing this week? Dig into the Friday Fix and catch up on the content marketing hot topics list.
How to Spend Your Small Business Marketing Budget
All businesses want to spend marketing dollars where their money will have the biggest impact. For small businesses, there’s usually no margin for error when it comes to spending on marketing. Many penny-pinching small businesses actually cut marketing costs, which is counterintuitive as marketing brings in more customers and money. Rather than cut marketing budgets to save, small businesses should make calculated decisions about how to spend their small marketing budget.
The Friday Fix: July 7, 2017
If you want to have a super Friday, you came to the right place because today’s Friday Fix reveals what you can learn from superheroes and how to leverage your own superpowers (among other things). So, grab an iced latte, don your cape, and get Fixed.
The Friday Fix: June 30, 2017
What better way to kick off the weekend before Independence Day than by freeing your mind with the Friday Fix? Today’s content marketing rundown is a good one with lots of insight on digital marketing, social media marketing, and genius storytelling tips. TGIF, and Happy (early) 4th of July, everybody! (waves flag)
5 Tips to Instantly Improve Your Instagram
Instagram is the best known for beautifully-edited photos. Recently, the platform has evolved to include rawer visual content by embracing new trends such as social stories and live video. At its heart, however, Instagram is still all about visual presentation. By keeping this in mind and applying these five tips to your Instagram marketing strategy, you’ll get results you can see.
The Friday Fix: June 23, 2017
Look what Tropical Storm Cindy blew in…the Friday Fix! Today’s feature fixates on the latest news and ideas in digital marketing, interactive storytelling (are you ready to embrace artificial intelligence (AI) yet?), and ways to improve your social media strategy. Great. Go top off that coffee and come back for a little brain-boosting while you wait for the weekend to start. Happy Friday!
The Friday Fix: June 16, 2017
It’s finally Friday, and the Friday Fix is live. This week was all about brand storytelling, AR, and VR. If weren’t paying attention, worry not; this is a no-FOMO zone. The Friday Fix has your week in content marketing details covered. #noFOMO
How to Use Social Stories
Don’t suffer from fear of missing out when it comes to using social media stories to boost your brand’s engagement game; learn how to use stories on social media. SnapChat, Instagram, Facebook Stories, and Twitter moments...are you ready to tell your story?
The Friday Fix: June 9, 2017
It’s Friday, glorious Friday! Time to distract your work-weary brain with the Friday Fix, our weekly run-down of what’s up in content marketing. Find out how to rock influencer marketing, why millennials love food chains, and how to kick your blog into gear with storytelling.
9 Ways to Incorporate Storytelling into Your Blog Posts
Even if you’re not a natural storyteller, it’s easy to incorporate storytelling into your blog posts and to start meaningfully engaging with your audience. Here are 9 easy ways to incorporate storytelling into your blog posts and have your audience begging for more.
