Social Media Marketing – how did our marketing strategies thrive before it came along? It’s becoming more difficult to remember. With new social platforms popping up like new pop stars on the music scene, it can prove difficult to keep up with the new trends – which trains your company should hop on and which trains you should let pass you by. Let’s talk about some of these new trends and what they can mean for your company.
The Magic of Short Video Marketing
It’s time to start catering to the short attention spans of your audience, and you can start by embracing the fact that long attention spans are mostly a thing of the past when it comes to your marketing efforts. Video marketing is indeed a growing trend that will fit beautifully into your social marketing strategy, but in order to maximize your audience reach you have to get it right. Here are some tips on incorporating video marketing into different social platforms.
- Vine (6-second videos)
- Instagram (15-second Instavids)
- Facebook (videos that can be 2 or 3 minutes long)
- LinkedIn Professional Portfolio videos
Tapping into Audience Emotion
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Organic audience reach is becoming more difficult because, honestly, people are getting needier in terms of what it takes to get their attention. You know what the people want? They want to feel something. They don’t simply want to see your product or hear about the services that your company offers, they want to be shown in a way that tugs on their heartstrings. They want to connect with your company or product on a deeper level – any guys out there having flashbacks of a needy ex-girlfriend? Good, that means you are getting the point. Your audience isn’t interested in a surface level relationship – they want you to make them feel something.
Paid vs. Organic Reach
Although a lot of marketing companies are trying to hold on for dear life to reaching their audience organically, it is becoming more difficult as more companies are now starting to put money into it. This trend creates a bigger challenge, especially on social channels such as Facebook, for other companies to keep up and continue to increase their organic reach. This definitely doesn’t mean that all companies need to start forking out the cash, but it does mean that if you want to go the organic route, it’s time to get creative and up your game.
Social Media Marketing Is a Trend in Itself
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Let’s take a look at the bigger picture here – do you know what’s REALLY trending? Social Media Marketing and the Social Media job scene – it’s getting HOT and the competition for these jobs is getting FIERCE. Companies that never even dreamed that social media marketing would be a term they would even use are now making room in their budget to hire someone to work their social media magic. Don’t be surprised to see colleges offering degrees with this focus in mind in the near future, either.
Taking on the Data and Analytics Challenge
‘Taking a shot in the dark’ is not a very good social media marketing strategy, and most companies know that. However, the challenge of decoding the data and analytics of your social marketing efforts has proven to be a big challenge for a lot of companies. {Cue Social Media Data Analyst} But guess what? It is worth the challenge and your efforts will be rewarded. Taking a deeper look into the data and analytics of your social media efforts is the key that unlocks the door to social marketing success. Hint: This is one of those trains that your company needs to hop on.
Storytelling with Snapchat
What was once considered an app that parents were hoping that their teenage daughters weren’t using, has now become a popular tool for brand storytelling. Big brands are hopping on the brand storytelling train and using Snapchat to do it – and it’s working! Find out more about how Snapchat can help your company tell its story.
Not sure which social media marketing train that your company should hop on? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to info@storytelleragency.com. We can answer all of your social media questions and help your company to grow with our proven methods of successful social media marketing strategy.