What is Keyword Research?
Whether we are opening our browsers to order new shoes or are an entrepreneur looking to bring in more clients to our online platform, understanding keyword research is integral to the task at hand. What is keyword research, and why does it matter? Read on to learn more about keyword research and become an SEO pro!
No Really, What IS Keyword Research?
Whether we know it or not, when it comes to searching on the internet, we are all experts in the field of keywords. Keywords are the words we type into search engines, such as Google or Bing, to access the information we are seeking. As the consumer, we type in phrases like “hotels in Athens, Greece,” “red Nike running shoes,” and “what time does the aquarium close?” We can mix and match our keywords to lead us to the answers, or shoes, we are seeking. But what happens on the other end of the search? How do my keywords and phrases get me to the information I need? Enter stage left—keyword research!
To put it simply, keyword research is understanding what an audience wants to find. It’s essentially being a step ahead of the consumer. If I am selling vintage paintings, what are my consumers going to type into that search field? When I look into my keyword research for my site, I look for the answer to that question and use that data to attract more traffic. When it comes to your own business, it’s thinking about how you’ll get your clients or customers to your site using these imbedded words.
The Science Behind Keyword Research
The first step to effective keyword research is asking and answering a lot of questions. Where is your business located? Location is a keyword. What is your business selling? Items will be your keywords. Do you offer specific services with common phrases that consumers know to use? Services will be your keywords. And most importantly, why are people seeking your product or service? Their reasoning will be the motivating tool in your research. The answers to these questions will start the keyword research process because most of these answers will be the words your consumers choose to use.
Next, use an SEO keyword research tool. These tools can help you figure out which words are being used the most per day/month to find similar searches that can help you broaden your reach. Let the algorithms do the work for you, so you can focus on creating content for your consumers.
Using Keyword Research Effectively
The goal of keyword research is to build strong content that your potential consumers can easily find and access based on a few specific words and phrases. Once you know which words are going to be the most effective in reaching the largest audience, it’s time to put them to use! Now, when you write that social media post and add blogs or content to your website, you can use those words within your marketing to capture the audience you seek.
You also want to think about the placement of these words. Using them as titles and imbedded throughout blog posts are a solid way to create more traffic on your page. On social media, use these words in hashtags to expand your reach, and in videos, you can imbed keywords into your coding.
Whether you’re an independent crafter running a small business from your Etsy page or the manager of a Global business, keyword research is an integral part to a 2021 world. Start your keyword research today and capture the consumers you’ve been missing.
Keyword research can be tricky if you’re not familiar with the process. If you don’t have the time to compile the data and use it effectively but want to improve your site traffic, reach out to The Storyteller Agency. Let us do the work for you and help you write quality content to improve your business.
