The Friday Fix - February 10, 2017
It’s finally Friday and time for the Friday Fix, which is our weekly run-down of who’s saying what about content marketing, what’s trending, and what you should and shouldn’t do to rock your content marketing strategy. So, pull up a chair, grab a coffee, and get your fix on.
Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017
Some of the best stories in marketing have descended from the glorious clouds of past Super Bowls. This year was no exception. Taylor Holland takes a look at the examples of cause marketing and storytelling that won this year’s Super Bowl content.
The Power of Storytelling
You know storytelling is powerful, but do you know why? Do you know how to use it to build trust and a genuine audience connection? Beth Walker’s article covers those things while also explaining what the “golden circle” is and how to use it to tell your story.
Empathy in Consumer Psychology: What It Does (and How to Get More of It)
Empathy is our ability to feel by relating someone else’s experiences to our own. Bethany Johnson explores the power of empathy in detail and shows why empathy is something you want in your content storytelling.
Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [Podcast]
National Geographic Travel has over 25 million fans on social media for a good reason; their amazing images combined with interesting stories are riveting. It’s simple and straightforward, but it’s powerful. Hailley Griffis breaks down the lessons and how you can apply them to your content storytelling strategy.
Content Marketing Veterans Weigh In: B2B Marketing Lessons to Apply in 2017
Even though there’s always room to learn through trial and error, we’ve reached a place where folks have years of experience and wisdom. Dana Harder talks with a few of those and imparts lessons to apply to your 2017 B2B story and strategy.
5 Content Marketing Ideas for March 2017
If you’re dragging your creative feet coming up with content marketing ideas for the month of March, borrow from Armando Roggio’s list of five ideas for March 2017. Roggio suggests starting a podcast, telling a business story, playing with St. Patrick’s Day, and more.
Marketing Services: Branded Content in the Age of Ad Aversion
Ad aversion is real, and it’s possible that it’s cramping your content’s style. Of course, it’s possible to work around that. Becky Peterson shows how Onion Labs and Condé Nast 23 Stories are able to sell content marketing to advertisers.
Is a Slow Content Marketing Movement the Future of Your Content Marketing Strategy?
If the axiom that every action merits an equal and opposite reaction, then Nicola Brown’s suggestion that a slow content marketing movement could be on the horizon, and if it’s anything like the picture Nicola paints, it really could take off.
5 Steps to Future-Proof Your Marketing
sowal.com
Brian Honigman starts by saying what we’re all fearing, which is falling behind in the ever rapidly-progressing world of content marketing. Worry not for Brian explains what future-proofing is and how to create a future-proof marketing plan.
This Millennial Content Marketing Boss Has 5 Great Tips to Create Excellent Branded Content
You won’t find too many 26-year-olds at the top of the content marketing food chain, but Yi Wen Chan, founder of Singapore-based content marketing platform Bolt, isn’t ordinary. Joe Escobedo has the story on Chan’s top five pro-tips for branded content.
Want to learn more about what content marketing can do for your business? Contact The Storyteller Agency to get the story on what content marketing is and what services we provide.
