All tagged storytelling for your business
In recent years, it seems like every marketer and brand enthusiast has adopted the title of "storyteller." You can hardly attend a marketing conference or read a blog post without someone proclaiming themselves a master of the craft. But why has storytelling become such a ubiquitous buzzword in marketing? Is it just a passing trend, or does it hold some substance? Let's dive into the phenomenon and explore why storytelling has taken center stage in the world of marketing.
Whether we believe it or not, we all have a story to tell, but the way in which we tell our stories can define the content and our identities. How do we tell a story in a way that is meaningful, impactful, and accurate? Read on to find out.
They’re finally here, the 2020 holidays, and we’re not just Elf-level excited because we love the holidays, we’re also jumping for joy because the holiday season means we’ve almost survived the giant trauma bond that’s been 2020 (break out the bubbly). That in itself is something to celebrate…but it shouldn’t be the focus of your holiday marketing strategy. Rather, holiday marketing and any storyteller marketing for that matter should tell your audience the story they want to hear, manifesting the reality that they want to exist. So, here’s how you manifest the reality your audience craves.
What makes a solid story? Is it the diction? The organization? The creativity? Is there one thing that makes a story “good,” or is there an essence to a good story that can’t be seen or named? When it comes to storytelling, there are many facets of great work, but when it comes to ruining your narrative, things can go south real quick.
Storytelling has been around for thousands of years. Humans tell stories as a means of entertainment, communication and passing down information from generation to generation. It’s in our nature to tell stories, but the way we tell them has changed due to advances in technology. As Jonathan Gottschall said, “The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours.” From rocks to computers, here is a brief history of storytelling and storyteller marketing.
It’s hard to believe that Thanksgiving is right around the corner and 2019 is coming to a close. We have a lot to be thankful for here at The Storyteller Agency. This year brought a new baby, a new home base in Cookeville, Tennessee, new clients and continued support from our family, friends and community.
All businesses, whether they are corporate companies or small startups, can benefit from storyteller marketing. It’s no secret that people love good stories, so why not use this engaging, memorable form of communication to connect with consumers? In these articles you’ll discover why storyteller marketing is so important, learn how to tell your brand story and find tips about creating relationships with your audience.
Everyone loves a good story. And here at The Storyteller Agency, we believe that marketing at its very core, is about telling the best story – the one that keeps people telling it and talking about it for years. Storyteller marketing is essential when it comes to selling your product or service because it expresses your brand values, creates a human connection and captures the attention of consumers. Marketing shouldn’t be about advertising, publicizing or selling, it should be about storytelling and here’s why:
It’s Friday, glorious Friday! Time to distract your work-weary brain with the Friday Fix, our weekly run-down of what’s up in content marketing. Find out how to rock influencer marketing, why millennials love food chains, and how to kick your blog into gear with storytelling.
It is hard to believe 2016 is almost over, but 2017 will be here before we know it. If they haven’t already, companies need to begin preparing their marketing plan for the next year. Instead of including the same tactics and media used in the past, we’ve compiled a list of a few things that should be included in a company’s plan that may not have been necessary before now. Here are a few facets of marketing that should be in every business’ 2017 marketing plan.
It’s officially the busiest time of the year. With Christmas shopping, holiday parties, house decorating and more, you may have missed out on this week’s most important marketing news. We compiled the latest storytelling articles in this week’s Friday Fix, so you can catch up on all social media, video marketing and storytelling news all in one place.
