What is the genetic makeup of a successful video marketing campaign? Well, the answers to this question could be endless, but if there is one thing that we know for sure it’s that emotion is most certainly a key element to video marketing success. The goal is to capture your audience’s attention and then hold their attention by evoking certain emotions from them. So, where do babies and animals fit into this picture? Well, what better way to evoke emotion from your audience than by incorporating those two ingredients into your video, right? Let’s talk about some more reasons why it’s smart to include babies and animals in your video marketing.
Capturing Your Audience’s Attention
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People generally love babies and animals – it’s a known fact, and when it comes to video marketing you have to be creative in thinking of ways for your video to capture the attention of your audience. Why do you think you see so many videos of babies and animals all over the internet? It’s because people are naturally inclined to watch those videos. So, when you incorporate babies or animals (or both in the same video to really grab your audience) into a video you are already ahead of the game for video marketing success.
Playing on Your Audience’s Emotion
Sure, there are plenty of ways that you can evoke emotion from your audience, but babies and animals carry what you would call “the whole package” of emotions. These two ingredients can make your audience feel an array of emotions all at once, which brings an element of magic to your video marketing strategy. When your audience watches one of your videos, you want them to do at least one or a combination of the following things -
Laugh
Laughter is the best medicine, right? Well, it’s also one of the best ways to capture your audience’s attention and if you are making them laugh, you are doing something right. There is plenty of evidence on the internet to prove that babies and animals are a surefire way to make your audience laugh.
Relate
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When you create video content that is relatable to your audience, the results can be magical. Relatable content has a higher potential for success and is more likely to be shared by your audience. When you include babies and/or animals in your video, there are endless ways for you to create content that is relatable to a very large audience.
Feel ‘Warm & Fuzzy’ Inside
Who doesn’t love a good case of the ‘warm and fuzzies?’ When a video taps into the sentimental side of your audience’s emotion, your brand will naturally become more memorable to your viewers. From that moment forward the viewer will relate that sentimental feeling with that video and your brand. What’s more warm and fuzzy than babies and animals?
Cry
Let me specify that we are talking about a ‘good cry.’ You know the one – when you are watching a commercial on TV or a video on the internet that is so emotionally powerful that you let out one of those ‘good cries’ that feels good deep down into your soul. If you can make your audience ‘good cry,’ you’ve won the video marketing lottery. Can we say Budweiser puppy commercials? Exactly.
Create Shareable Video Content
So, when it comes to creating a video marketing strategy, one of the ultimate goals is to create content that your audience will want to share on social media, and you simply cannot do that without evoking some sort of emotion from your audience. It is proven that people are more likely to share any content that makes them feel one or more of the things that we listed above. And have you been on Facebook lately? Not a day goes by that I don’t scroll through my newsfeed and see at least one video of a laughing baby or cute animals doing insanely adorable things. Why not use that to your marketing advantage?
Are you considering incorporating video into your marketing strategy? With a little creative expertise your video campaign could take your business to the next level. Visit our website at www.storytelleragency.com or email us at info@storytelleragency.com and let us help you get started on creating a successful video marketing strategy.