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Looking to hire a social media manager for your business? Yeah? I’m afraid you’ll have to get in line. Social media and marketing strategy now go hand in hand, and with the number of social channels that most businesses are utilizing now, managing them all can be a pretty hefty job. The purpose of utilizing social media as part of your marketing strategy is to widen your audience, increase website traffic, and to create content that your target audience will find appealing and hopefully want to share. More and more businesses are making room in their budget to hire a social media manager and it is becoming a competitive field. Take it from us and find out how to hire the best of the best!
What to Look for?
When it comes to hiring a social media manager, there are certain traits that you want to look for to find the perfect fit for the job. What may seem like a simple job to some, social media management requires a certain skill set, as well as hard work and dedication. Some of these traits include –
» Forward thinking – It is important to have someone on board that can be ahead of the social media trends and keep your business on top of all of the most recent news in your field.
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» Writing skills – This is an important one, as your social media posts aren’t going to be very effective if they are full of grammatical errors. You will need someone who can write effectively and eloquently for your target audience. The way that you deliver your message is just as important as the message itself.
» Tech savvy – One of the reasons that social media management has become such a growing field is that there are professionals on every level that simply don’t have the technical skills or knowledge to do it – and they don’t have the desire to learn it, especially the older generations. Someone who is more tech savvy would be far more efficient in their work and require less training.
» Organization skills – Managing multiple different social channels for a business as well as for multiple clients requires organization – without it, it is impossible for social media strategy to be delivered properly. Instead, your social channels will be a chaotic mess.
» Creativity – Having a social media manager with a creative vision can put you ahead of the social media game. You don’t want your material to look exactly like everyone else’s – you want it to stand out, and that requires a creative brain.
Read more about personality traits that every social media manager should possess.
Marketing Degree Required?
In a word – no. Candidates from many different backgrounds can be right for this position. It isn’t so much about what degree someone has under their belt, but more about what skills and experience they have under their belt. Look deeply into a prospect’s background and skill set before discounting someone that lacks a marketing degree – you may miss out on the perfect fit! You can always train someone on topics such as –
» Understanding consumer data
» Marketing strategies
» Data analysis
Which leads me to my next point –
#1 Thing to Look for
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What could it be? A certain skill? A background in a certain field? Well, no and no. The one thing that your social media manager needs to possess is a passion to continuously learn and grow. Social media is constantly changing and growing. Just when you think Facebook is on top, Instagram takes the lead – only to then find out that Twitter is one of the most effective social channels for business promotion. You need someone who is eager to learn about how to best promote your business and passionate about telling your business’s story. Once you find that, well, you may have just found the pot of gold at the end of the rainbow.
Are you ready to dive into the social media marketing world, but not sure where to start? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to info@storytelleragency.com. We can help you develop a social media strategy that goes beyond simply promoting your business - we can help you tell good stories. Ready to stop marketing and start storytelling?
