10 Tips for Business Video Marketing
Year after year, video is the most effective way to connect with consumers online. The numbers don’t lie. As these stats show, video develops a deeper connection with your audience, attracts new customers, increases brand awareness and drives sales. If you want to implement business video marketing for your company, these 10 tips will help you create and share successful content.
What is Business Video Marketing?
Hubspot defines business video marketing as “using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.”
Whether you’re using video on your website, social media or in your email newsletters, this format can be very beneficial.
Why is Business Video Marketing Important?
Regardless of your industry, your business needs to use video marketing. Video continues to be the best performing type of digital content. First of all, videos are engaging and memorable. According to Social Media Today, viewers retain 95% of a message when they watch it through video. And you want consumers to remember your service or product, right?
Additional benefits of business video marketing include:
· Higher ranking on Google
· Better audience engagement
· Higher conversion rates
· Improves email marketing results
· Creates a stronger emotional bond with your audience
As you can see, there are many reasons as to why you should invest in video marketing. Here are 10 tips to ensure that you create compelling content and get as many eyes on your video as possible.
Business Video Marketing Tips:
1. Know Your Audience.
Before producing your video, get to know your audience and understand who you are trying to reach. Figure out what problems they have and use video to show how your product or service can solve them. It’s also important to understand their demographic information and the best way to reach them.
2. Pick the Right Platform
The next step is to decide where you’ll share your video. Part of getting to know your audience is understanding where they “hang out.” Pick the platform, such as Facebook, Instagram, email, etc., where your target consumer is most likely to see it.
3. Develop a Strategy
Don’t just press record and see what happens. Make sure there is a strategy behind your business video marketing. This should include creating consistent messaging, deciding where you’ll share the video, setting campaign goals and more. Most importantly, track results to see what worked and what didn’t. This will help you create an even more successful strategy in the future.
4. Catch Their Attention Immediately
We are constantly bombarded with content in the digital age. With so many videos competing for our attention, it’s imperative that your video is eye catching and gets straight to the point. We are all busy and have short attention spans, so if we click on a video and it doesn’t capture our attention right away, chances are we’ll click out of it.
5. Optimize Video for Mobile Devices
Facebook has found that videos optimized for mobile have a 27% higher likelihood of driving brand lift and 23% higher likelihood of driving message association compared to video that is not created with mobile users in mind.
When creating video for mobile devices, keep the content short, fast-paced and optimized to play without sound. Adding captions can be helpful so that users with the sound off can still understand your message.
6. Use Keywords in Your Video Description
In order to get your video discovered via search engines, upload it to YouTube and optimize the description using strategic keywords. Google owns YouTube, so it gives high authority to YouTube videos in their organic search results.
7. Give Live Video a Try
Live video is a powerful new tool for marketers. Social media platforms such as Facebook, Instagram and LinkedIn have all introduced live streaming options. This allows businesses to connect with their audience in real-time. Plus, live videos are more authentic and relatable since they aren’t professionally produced. It’s a great way to foster a deeper connection with your audience.
Live video is also more engaging because viewers have the option to ask questions, “like the video” and be part of a larger conversation.
8. Tell a Story
Marketing at its very core is about telling great stories and video is no exception. Stories capture attention, express your brand values, teach your audience about your service or product, and develop a deeper connection with your audience. Ultimately, they allow you to sell without being pushy.
9. Include a Call to Action (CTA)
The best way to get your audience to take action is to tell them what you’d like them to do. Whether you want them to visit your website, subscribe to your YouTube channel or sign up for your email newsletter, a simple request will drastically increase the chances of them taking action.
10. Promote Your Video
Now that you’ve created a great video, it’s time to share it! As we mentioned above, start by uploading the video to YouTube to get organic search results from Google. You can also embed the video to your website and promote that link.
Platforms such as Facebook, Twitter, Instagram and LinkedIn are great places to get more eyes on your video. For an even greater number of impressions, try running an advertising campaign on Facebook and create a custom audience. This allows you to target your ideal audience and reach consumers who are likely to engage with your content.
Here at the The Storyteller Agency, we strongly believe in the power of video. Whether you need help developing a strategy or producing content, our talented team would love to work with you! Contact us today to get started.
