All tagged storyteller marketing
Year after year, video is the most effective way to connect with consumers online. The numbers don’t lie. As these stats show, video develops a deeper connection with your audience, attracts new customers, increases brand awareness and drives sales. If you want to implement business video marketing for your company, these 10 tips will help you create and share successful content.
It’s hard to believe that Thanksgiving is right around the corner and 2019 is coming to a close. We have a lot to be thankful for here at The Storyteller Agency. This year brought a new baby, a new home base in Cookeville, Tennessee, new clients and continued support from our family, friends and community.
As you know, storyteller marketing is vital for creating lasting, meaningful, emotional relationships with audiences. You can use stories in your video marketing strategy, your newsletter, on your website, etc. Stories happen everywhere, but how do you craft a great story? Use our storyteller marketing template to get started and let your creativity guide you from there.
Whether you’ve embraced storyteller marketing from the word go or you’re still trying to wrap your head around the plot points, this rundown of the best articles about storyteller marketing is for you. In these articles, you’ll find the how, the what, the why, the when, and the in what medium (along with some primo examples) of storyteller marketing for every brand.
Storyteller marketing is an approach to reaching your audience that relies on stories to form genuine connections. No gimmicks. No tricks. Just honest communication. The thing is, many people believe they “hate writing” or “can’t write a good story”, and that just isn’t true. But there are some truths relative to storyteller marketing, and if you’re willing, we’d like to share five things you need to know about storyteller marketing to make it work for you.
Storyteller marketing is an essential marketing strategy in which you use stories to capture your audience’s attention, to engage their senses on multiple levels, and to become memorable to your audience. Marketers who aren’t using stories aren’t forging deep, meaningful, emotional connections with their audiences, and in the vast sea of options, of content, and of distractions, they’re losing their audiences, possibly forever.
There are so many great kinds of stories to tell in your content that will help you reach your audience and solve their problems. How-to guides, top ten lists, and even quotes to live by are very helpful; however, they don’t always reach your audience’s emotional core, which is important. You want to forge an emotional connection with your audience (a positive one, that is), and one way to do that is by telling stories in which you show your vulnerable side.
Quality content has done to traditional marketing what video did to the radio star. While marketing will always be a thing, the style of “traditional” approach to marketing prominent in the last century is no longer a viable, sustainable model. Businesses that want to thrive and survive need to forget about selling and start focusing on storytelling. Here’s why.
In 2018, Instagram’s algorithm changed, so feeds are no longer chronological but engagement-based, which means that you might have noticed a slight decline in your content’s performance. While boosting and doing sponsored posts is one way to improve your performance, you can easily grow your audience for free in five minutes a day.
For the past several years, storyteller marketing has been the lynchpin in every successful campaign regardless of medium. Unlike tag lines, gimmicks, or other marketing tactics, stories are genuine. They have the unique ability to forge emotional connections with audiences while being highly memorable. For this reason, stories convert in a way that other modes of marketing don’t. Here, we share a rundown of our favorite pieces that explain how to market with storytelling.
It’s inevitable that we sometimes have to write about subjects that are as exciting as watching paint dry (or that we have to write about watching paint dry because we’re writing a how-to on DIY home improvement). Regardless, it’s possible to take any topic and make it exciting…no matter how slow to dry.
If you ask Google what holidays are coming up, you’ll find there are those you expect…and then there are those that you don’t expect. There’s literally something (and maybe two or three somethings) to celebrate every day of the year. Your business should not only embrace the usual suspects but also those special days that speak to your business’s mission.
Social media is great for professional advancement, for promoting businesses and social causes, for staying in touch, and for other reasons. Conversely, social media can be dangerous especially for teens and young adults. Keeping kids safe starts with parents. Here’s how you can keep your kids safe.
With new algorithm changes, it’s inevitable that brands now need to use Facebook and Instagram ads to get audience attention. Without ads, your page won’t be shown, so now’s the time to learn about Facebook and Instagram ads.
Algorithm updates are like fashion changes. You can keep wearing last year’s style and get left behind, or you can get into what’s new. We recommend the latter. Stay trending by learning what the 2018 algorithm changes are for Google, Facebook, and Instagram.
Spring break 2018 starts in the next couple of weeks and culminates in the first week or so of April. Spring break appeals to multiple strong yet unique demographics. For example, families with young children and college students make up two large groups of spring breakers who every brand can reach with the right approaches and the right content.
There’s no denying that stories are powerful, which is why storyteller marketing should be an integral part of your overall marketing strategy. If you’re still on the fence, let us count the reasons (well, at least seven reasons) why everyone should love (and embrace) storyteller marketing.
A true steakhouse hearkens to a seemingly bygone era of glamour, charm, swank, and swagger. McKendrick’s Steakhouse in Atlanta is such a steakhouse, the kind of place where Ingrid Bergman would walk in just to rock Humphrey Bogart’s world. “Play it again, Sam” indeed. McKendrick’s Steakhouse was established in 1995 and has consistently been one of the best steakhouses in the country owing largely to its high standards for quality and consistency, its generosity, and its genuine spirit.
As humans, we owe it to our fellow man and woman to see and to act upon needs of others when and wherever help is needed. We say to start giving back where you live. Though idyllic in many ways, our quiet corner of the universe needs our help. The Storyteller Agency has been lucky to help tell the stories of many fantastic nonprofits in our community, and here are some ways you can give back to these organizations in September.
If you want to have a super Friday, you came to the right place because today’s Friday Fix reveals what you can learn from superheroes and how to leverage your own superpowers (among other things). So, grab an iced latte, don your cape, and get Fixed.
