Our team is frequently asked to share our marketing and storytelling knowledge for conferences, chambers, small groups, internal teams and business organizations. We are always so glad to lend our skills and spread the knowledge of our unique style of marketing, and our Founder and Chief, Laura Holloway, has presented for such great organizations as:
Florida State University
The Emerald Coast Women's Symposium
The Alabama Governor's Conference on Tourism
The Florida Public Relations Association
The Southern Public Relations Association
The Meeting of the Minds - Orlando
The Fort Walton Beach Chamber of Commerce
The Walton Area Chamber of Commerce
IdeaCamp Panama City Beach
The Panama City Beach Chamber Women's Symposium
The Ohio State Bar Association
Somerby
Telling a compelling business story for marketing is essential for engaging your audience, building brand awareness, and driving customer loyalty. Here are some best practices to help you craft an effective business story for marketing:
In recent years, it seems like every marketer and brand enthusiast has adopted the title of "storyteller." You can hardly attend a marketing conference or read a blog post without someone proclaiming themselves a master of the craft. But why has storytelling become such a ubiquitous buzzword in marketing? Is it just a passing trend, or does it hold some substance? Let's dive into the phenomenon and explore why storytelling has taken center stage in the world of marketing.
You know we loves stories, and some of the greatest writers, speakers, and leaders have offered wise words on the topic. Looking for great quotes about storytelling or the best quotes about stories? Look no further, friend.
This may be hard for some to hear, but all blogs are not created equal. Yes, I know you think your story, your experience, and your POV is important, but how do your readers feel? When it comes to blogging, there are some tricks of the trade to ensure your blog doesn’t suck. Let me help you find your way when it comes to writing and maintaining your blog.
Family stories are a great way to capture the moments, relationships, characters, and quirks of a lineage; family stories are often memories of multiple family members that are compiled into an objective narrative that can be passed down for generations. The point of writing your family story is to remember an era as well as the intimacies that made your family unique and that made you who you are. Family stories often share the cultural, social, and political history of the time period in which they are written to fully set the scene. Like memoirs, family stories use narrative components like dialogue, setting, and description to tell a rich story for the audience: your family.
Graduation is an event marking both achievements and transition. For graduates and those who love them, graduation is an event of both potential and possibility and of reservation and anxiety. There’s the question of: what comes next? Even for graduates who know the college they will attend or the job they will walk into, there is still an element of uncertainty for what the future hold. A great graduation speech will embrace the positives of potential and possibility that comes with change and transition while also quelling the inevitable nerves that arise when one is moving forward into the great, wide unknown.
They say two things are for certain in this life: death and taxes. Traditionally, when we die, friends, family, and / or clergy eulogize us. Usually, the final words said about the departed are positive ones that honor the life we led, the love we shared, and the accomplishments and events that mattered most to us. Unfortunately, many eulogies end up being generic word crap, which leaves friends and family even more distraught (assuming you were a decent person and they’re not just showing up to make sure you’ve really left the proverbial building). This is just one reason you should write your own eulogy.
Gen Z, AKA the folks born between 1997 to 2012 (and up to 2015 because as we’ll learn from their grammatical predilections, members of Gen Z don’t do full stops) have followed the Millennial lead in reinventing accepted grammatical norms, which is fine…grammar is the system and structure of a language; it’s not stagnant—it’s living. It makes sense that with the technological revolution that there’d be substantial grammatical shifts. This grammar guide for Gen Z is designed to explain some of the most important modifications.
Writing an Airbnb listing probably seems like a simple-enough task, but you aren’t the only person putting their rental on the market. What sets your listing apart, and why should someone pick your rental over another? Learn how to write a stellar Airbnb listing in a few easy steps!
I’ve always felt like bloggers get a bad rap. There is this notion that bloggers aren’t “real” writers, but what does that even mean? Anyone who spends their time writing is a writer, but for some reason, published authors seem to be the only writers who are taken seriously. However, writing blog posts can ultimately lead you to that published title by helping you flesh out details and see what followers enjoy. Read on to learn about how to write a book by writing a blog.