Video Marketing Ideas for the Holidays: 2019
As these 2019 video marketing statistics show, video is essential in promoting your business and will help you reach your target audience. During the holiday season, marketers can be a little more creative, lighthearted and personal with their messaging. It should be more about storytelling rather than selling. Not sure where to start? Give these holiday video ideas a try!
Holiday Greetings
Wish your customers a happy holiday season with a video message from you and your team. It will make them feel appreciated and also keep your business top-of-mind without sounding like a pushy salesman. Holiday greetings should be fun and showcase the personality of your employees.
How You’re Giving Back This Holiday Season
‘Tis the season for giving! Are you and your staff volunteering or supporting local causes this holiday season? Show your philanthropic side through storytelling. Make a video about the charity you are serving, how you’re helping and give a behind the scenes look at the process. Showing a personal side to your business allows you to make a better connection with your audience.
Holiday Promotions
If your primary goal with video marketing holidays 2019 is sales, then a promotional video offering a special or discount will catch the attention of consumers. It doesn’t necessarily need to be a reduced price – you could also offer free shipping, wrapping or a gift with their purchase. For restaurants, promoting your seasonal dishes or a special prix fixe menu will get diners lining up at your door! Holiday content marketing can have a major impact on your business.
Show Off Your Office’s Holiday Décor
Did you deck the halls? Give your audience a tour of your festive office! This is a great holiday video idea for social media, especially Instagram Stories and Facebook Live. Giving people a “behind the scenes” look at your company will make them feel more connected to your brand. You could also invite your staff to dress up in seasonal apparel and have them share their favorite holiday tradition. It’s a fun and easy way to spread holiday cheer!
End of Year Recap
The holiday season is a time of reflection and thankfulness. Share some 2019 highlights with your audience, whether that’s an award you won, major project you completed or a milestone for your company. Here are a few ideas to get you started:
Major Projects
Did you wrap up a major project this year? Maybe it was rebranding your business, planning an annual fundraising event or a marketing campaign you’re very proud of. Now is the time to highlight your significant work from the past year.
Awards & Accomplishments
Rather than bragging, acknowledge the award you won and thank the people on your team who helped you get there. It’s important to share your accomplishments because it builds brand awareness and credibility. Just do so in a tasteful way.
Milestones
Significant milestones could include surpassing a revenue goal, celebrating a certain number of years in business, increasing the number of people on your staff, and more.
Build Trust With Testimonials
Build credibility with your audience by sharing video testimonials. Ask satisfied customers and clients to talk about their experience buying from or partnering with your business. A positive review is the best gift they could give your business this holiday season! They don’t have to be long – a compilation of a few testimonials can strengthen your reputation and build trust.
Highlight Your Clients and Customers
Alternatively, share the love by creating a video about your clients. Use storytelling to highlight their mission, the work you do for them and how grateful you are to work with them.
What’s To Come Next Year
One of our favorite holiday video ideas involves looking to the future. Get your audience excited about what’s to come in 2020. A sneak peek at what you’re working on will build excitement around the products and services consumers will soon be able to purchase.
Don’t be a Grinch when it comes to video marketing. These holiday video ideas will make your business stand out from the crowd. If you need help creating a video marketing holiday 2019 strategy, contact The Storyteller Agency. We will make your holiday season merry and bright!
