Here we are, only a few short months away from a new year – I know, right? Time is flying at a scary speed. Have you thought about setting business marketing goals for the New Year? The time is now to assess where you are with your business and determine what areas need improvement. It is important to have these goals set and develop the necessary strategies before the New Year arrives so that you are ready to dive in come January. If you need some help brainstorming, we’ve got some suggestions for you to make 2016 your best year of marketing yet!
1. Start Measuring Your Success
Is your business measuring its marketing efforts? This is a vital piece of the marketing success puzzle. Without the appropriate measurement tactics it is impossible to know which marketing strategies are working for your business and which ones are working against it. This is how you determine when and where to shift gears in your marketing strategy. Google Analytics is a great place to start with measuring your marketing efforts.
2. Start Blogging
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Has your business incorporated a blog into its website? This can be an intimidating avenue for some businesses, being that writing isn’t everyone’s forte. However, there are ample benefits to blogging for your business and if you don’t have a niche for writing, never fear – The Storyteller Agency is here! We create blog content for multiple clients, helping them to reap the benefits that blogging brings to their business. There is a right and wrong way to blog though. Being consistent and providing your readers with quality content are two big factors of successful blogging.
3. Start Telling Your Brand’s Story
This probably goes without saying, but here at The Storyteller Agency we believe in the power of storytelling. We believe that every business has a story to tell and our goal is to help our clients discover that story and tell it in a way that is unique to their business. Storytelling is a way for your business to provide its audience with a quality experience that exceeds beyond simply promoting a product or service. With storytelling you can connect to your audience on a deeper level and make a lasting impression, optimizing your chances of creating a lead.
4. Develop a Social Media Strategy
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If you haven’t jumped on the social media bandwagon yet, you have certainly “missed the bus,” so to speak. In order to keep up with the rest of the business world, you need to be utilizing social media for your marketing efforts. However, social media isn’t a marketing avenue to enter into blindly – developing a strategy is a must. If you start blindly pumping your social media audience full of useless and/or uninteresting information it can backfire. It is important to devote the proper amount of attention to developing a strategy, creating an editorial calendar and making sure that you are giving your audience what they want.
5. Stand Out from the Crowd
Take a moment and look around – how does your marketing strategy compare to other businesses in your field? Can you even tell a difference? Your goal for 2016 needs to be to stand out amongst your competition. Research and strategize different ways that you can offer something unique to your audience. Maybe it’s time to incorporate video production into your marketing strategy (we can help you with that) or maybe come up with a creative marketing campaign to start 2016 off with a bang – make sure that your business isn’t getting lost in the crowd.
Are you ready to set some new marketing goals for the New Year? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to info@storytelleragency.com. We can help you with any and all of your marketing efforts and assist in creating a marketing strategy that will be unique to your business.