Why You Should Invest in Video Marketing
In case you missed it, last month, we published this article about 2019 video marketing statistics. While you should definitely check it out, the cheat sheet version is that billions of people consume video on social media with literally 100 million hours being watched per day on Facebook alone. Put simply your audience is watching video. If you aren’t investing in video marketing, then you’re not reaching your audience. If that’s not convincing enough, read on for how video marketing improves your entire business.
Video marketing not only results in better SEO, but it also leads to better audience engagement. Photo credit: Kobu Agency
Video Marketing Results in Better SEO
Search engine optimization pertains to how likely your content will pop up when someone types search terms into a search engine. Things that improve your SEO include how many visits your page gets, how long people stay on your page, and how much interaction happens on your website.
Video on your website makes your website 53 times more likely to appearing on the first page of a Google search. Consider the last time you went to page two on your Google search results. Ranking on page one is literally money.
Video Marketing Leads to Better Audience Engagement
Our previously-published article revealed statistics that show audiences tend to engage more with video content. Audiences are more likely to make a purchase or to learn about a new product through video rather than other content.
Video Marketing Yields Higher Conversion Rates
All forms of video, that is live and pre-recorded, not only attracts larger audiences, but it also encourages more conversions among audiences. No matter what you want for your business—broader reach, more followers, instant purchases, contact for more information—video boosts your results.
Video Marketing Has Higher E-mail Click-Through
E-mail marketing is still a hugely important way to reach audiences; though, many despair that their messages get lost in the glut of e-mails we all receive every day. Video marketing is proven to improve e-mail marketing results. This includes the frequency an e-mail is opened as well as click-through. Click-through is when your customer actually engages with your e-mail by clicking on the content and being taken to your website.
Video marketing shouldn’t be intimidating. Not only is video marketing equipment more affordable than ever, but there are also more software programs and other resources that enable novice content producers to create engaging video that gets results. Photo credit: David Henrichs
Video Marketing Forges Stronger Emotional Bonds Between Your Audience and You
We know that if you could personally speak one-on-one to every one of your customers to let them know how special they are, so you could establish a real emotional connection, you would. Video marketing is the second-best thing. With video, you can show your audience how your brand fills voids in their lives. Video marketing can enable you to speak to your audience, to tell their story, and to show your role in it. Audiences are infinitely more likely to show loyalty to a brand when they feel an emotional connection.
Video Marketing is More Affordable than Ever
Most businesses hear “video marketing” and they immediately see dollar signs…and not the dollars that they’ll rake in with new business from an effective video marketing strategy. Start-up fees and basic how-to’s are intimidating. We get it, which is why next week, we’re going to share a rundown of the best inexpensive video equipment on Amazon. Meanwhile, there are more software and app programs out there that make creating, editing, and publishing video super accessible.
Does the idea of video marketing still make you break out in a cold sweat? No worries. We at The Storyteller Agency are all about that video life and are more than happy to help you add video marketing to your arsenal of marketing strategies. Click here to contact us and to let us know what your needs are.
