You’ve heard that video marketing is a game changer for any brand, but that doesn’t really put into context just how much video audiences are watching or how many conversions transpire because of video marketing. To put it into perspective, we’ve gathered, organized, and put into context the most vital video marketing statistics for 2019. Roll film.
The Big Video Marketing Picture
The year is 2019. Storyteller marketing is critical. Video is better than ever. Brands that marry storyteller marketing strategies with video are resonating with audiences.
Every year, audiences watch 4.6 billion video ads
Every day, audiences watch 5 billion YouTube videos
Every day, audiences watch 100 million hours of video on Facebook
Of the Facebook audience, a massive 85% watch video without sound
82% of Twitter users watch video content on Twitter
On social media, 1200% of shares are generated by video vs. images or text combined
When videos are on landing pages, conversions increase by 80%; on the homepage, video increases conversions by 20%
Audiences spend 88% more time on websites that have videos
In e-mail, video leads result in 200–300% increased click-through rates
The rundown: Audiences watch a lot of video. They watch it on Instagram, Facebook, YouTube, newsletters, and landing pages. Audiences interact more with video.
What Marketers Say about Using Videos
91% of marketers consider video an important part of their strategy
88% of marketers are satisfied with their ROI from video
According to marketers, video improves traffic (84%) and generates more leads (81%)
Social platforms that are up-trending for video marketing success in 2019 (and that will be used by over 50% of marketers) are: YouTube (top platform), Facebook video, Instagram video, and LinkedIn video
Even though fewer intend to use Snapchat and 360TV, statistics show that marketers’ success with these platforms increased between 2017 and 2018
IGTV is a relatively new platform that of the 17% of marketers who used it in 2018, 53% say it has worked for them. 30% plan to use it in 2019
Of the handful of marketers not using video in 2018, 74% plan to start using it in 2019
The rundown: Marketers observe meteoric success with video, and those numbers are increasing with every passing year.
How Videos Marketing Impact Audiences
Here we look at the number of audiences using video and how they use it along with some of their preferences.
96% of audiences use videos to learn more about products or services
79% of viewers say that videos are helpful in making a purchase decision
72% of audiences say they prefer to learn about a new product through video
80% of viewers recall a video seen within the a given month
Of those viewers, 36% trust the content that they see
95% of audiences remember videos’ call to action (CTA) vs. a mere 10% recall of text CTAs
75% of audiences prefer to watch video horizontally; though, 87% hold their phone vertically for regular use
82% are annoyed by video that isn’t optimized to display in their viewer (so, optimize…get rid of the little black bar!)
The rundown: Audiences use video. They remember video. They like horizontal video that’s optimized for their mobile devices best.
Video Marketing Conversion Statistics
Finally, let’s look over a few of the statistics regarding the impact video marketing has on conversions.
25% of buyers consult YouTube before making a purchase choice
Watching a video compels 64% more online purchases
68% of audiences prefer to learn about a new product or brand through video
92% of audiences say that they are more likely to take action after watching a video
75% of Instagram users have taken action after seeing content on the app
The rundown: More audiences (by a substantial amount) take immediate action in response to video marketing than to other formats.
How to Use This Information
With it being reported that users on Facebook spend three times more time with live video than with static content, it is not wonder that the majority of marketers are embracing video in full force. To be most effective with your video marketing efforts moving forward we advise that you:
Remember that most audiences view video on mobile devices, so make sure your videos are optimized
Take advantage of multiple platforms
Have a strong CTA at the end of your video with links for audiences to take immediate action
Use video in your newsletter and on your website
Create meaningful content that is helpful to audiences (as noted, audiences prefer to learn about a business, a product, or a service via video)
If you aren’t already using video, now is the time to start. It isn’t very difficult, and there are plenty of resources out there that can help you get the film rolling. It isn’t too costly either; in fact, the only thing about video that’s too costly in 2019 is not using it for your marketing strategy.
Sources consulted for statistical reference:
Video marketing is essential in 2019. If you’re ready for your brand’s closeup but aren’t sure how to “do” video marketing or if you’re using video but aren’t as effective as you’d like, contact us, The Storyteller Agency, by clicking this link. We have extensive experience with storyteller marketing and video marketing and can help you experience real results as a result of your video marketing strategy. (And yes, we recognize the irony that this is a text piece about the glories of video marketing.)