How does your visual content measure up to other businesses in your area? This is a question that we all need to be asking ourselves. The world of marketing for your brand is becoming increasingly more visual, so it is important to keep up so that you don’t fall behind your competitors. Pictures are considered to be highly sharable content, when done the right way, of course. What makes a good picture great? We’ve got some quick tips for taking good pictures that will up your visual content game.

1.       Just say no to the zoom feature

This tip refers to when taking pictures with your smartphone – because let’s be honest, you don’t always have a professional camera on hand when a photo op presents itself. Smartphones have come a long way in the ability to take quality photos, but the moment that you zoom in, that quality plummets. If you can’t get closer to your subject, take the photo and crop it later for a more close up view.

2.       Natural lighting will never let you down

“That photo would look a lot better without the natural lighting.” Said no one ever. Making good use of natural light in your pictures is always the best option, but we understand that it’s not always possible. Luckily there are plenty of online photo editing tools/apps that can lend a helping hand when needed, which brings us to our next tip –

3.       Online editing tools and apps are your friend

There is no shortage of photo editing tools and apps at your disposable, so don’t hesitate to use them to your advantage. These tools are created so that you can make a good photo great, or even turn a lousy photo into one that is social media worthy. So, do some research, experiment with different tools and apps, and find what works for you and your brand.

4.     Take photos that serve as a backstage pass to your business

It’s important to invite your audience behind the scenes from time to time, and photos are a great way to do this. Photos of team meetings, behind the scenes of a photo or video shoot with clients, an occasional peak into your personal lives – these are all great ways that pictures can serve as a backstage pass to your business.

5.       Consider the rule of thirds

This is one of those age old photography tricks that can go a long way to making a good photo great. While it may seem like centering the subject of your photo into the very middle of the frame is the obvious best choice, professional photographers typically disagree. The rule of thirds suggests dividing your frame into three parts and focusing your subject into the right or left of the screen. Try it out and see the difference for yourself!

6.       Take pictures at community events that you are involved or participating in

If there is one thing that your audience likes to see, it’s you and your team getting out and participating in community events. Take the time to take some quality photos at these events that you can share on social media – using some of our other tips, of course!

7.       Add text to your photos

Photos that include text such as quotes or quick tips are highly shareable on social media, mainly because it is such a quick and easy way to get your point across to your audience without requiring them to work too hard for it. It may also be a good idea to attach a picture like this to your blog posts, highlighting a key quote to concept and making your post more visually appealing.

8.       Know a good photo opportunity when you see one

While we are big believers in living in the moment and not becoming slaves to our smartphones – there is nothing wrong with stopping what you are doing and taking advantage of a perfect photo opportunity, especially when it comes to promoting your brand. This is the world that we live in and you hold the key to the success of your business and its brand. If you happen upon a moment that takes your breath away, share that moment with your audience.

9.       Experiment with different angles

When you are trying to capture something that you want to share online, take the time to look it at from every angle. Experimenting with shooting from different angles can turn a regular image into a unique and creative one that will be more appealing to your audience.

10.   Take a picture that tells a story

You probably knew that this was coming, right? We’ve all heard the phrase, “A picture is worth a thousand words,” haven’t we? Be on the lookout for opportunities to take pictures that you can use to tell a story relevant to your brand – pictures that will make your audience feel something. Because you have a story that is worth sharing. 

Are you ready to start telling your story? Reach out to us at The Storyteller Agency. Call us at 850.290.4175 or send us an email to We can help you with creative content, video production, social media management, website design, and much more!