What goes down better than a pumpkin spice latte? The Friday Fix (no pumpkin spice necessary). In this week’s rundown of what’s-what in content marketing, we share great storytelling tips, a look at brands that are telling great stories, the importance of incorporating video, and other great tips.
Story purpose and success go hand-in-hand as John Miller shows in this piece. Think of it this way, if asked a cut person at the bar, “What’s your story?” and they only had a vague idea of where they came from and no sense of identity, you’d probably move on. Well, guess what….
Gee Ranasinha hits a lot of nails on the head in this piece; however, possibly the most refreshing is her candidness on why she hates the word ‘engagement.’ After that, Gee gets down to the nitty-gritty on the essence of crafting solid story (and why you can’t let them see how the story ends (among other things)).
Taylor Mallory Holland reveals that she knows more about her grandmother than her own father because as an inquisitive kid, she asked a lot of questions and heard lots of stories. How does that connect to content marketing? Because…”curiosity is key.” Stories based on questions that seek to really know what makes others tick foster emotional connections and show empathy.
Based on the article’s rhetorical question-style title, you might think Ben Humphry isn’t siding with storytelling; however, his point is that storytelling ads of yesteryear have given way to something more connective and meaningful based on timing and media.
The best stories are of success stories because you can learn so much from them. So, thank Shané Schutte for compiling a list of four brands (Apple, Amazon, BBC, and Facebook) that are employing different approaches from being personal to literal to successfully tell their brands stories.
We’ve covered why it’s important to use video in your content marketing strategy; however, Jake Kilroy takes it a step further by adding the critical caveat that your media is only as good as your story or your script. Thankfully, he gives some advice on writing an explainer video script.
VR is as hot as cell phones were in the ‘90s. It’s new; it’s hot; its takeoff has been shaky (remember dropped calls and rollover minutes?), but we all know that we’re going to be using it like it’s our birthday. Here, Lisa Lacy talks about the story experience you can create with VR…provided it’s not bad PR. (Can you hear me now?)
If you’ve always wanted to rock your game, then check out Jeff Korhan’s piece, which details how to be a content marketing rock star. As a rock star, you’ll have the ability to draw in your audience and entertain them. Are you ready to rock?
As 2016 draws to a close, you’re likely (hopefully) already plotting your plans for 2017, which is why Linsey Morse delivers 10 stats (like information related to the value of long form content or making room for Allo) to help you with your SEO strategy.
This brief run-down by Ali Tufail reveals the 10 most striking takeaways (such as the average word count of written content) unveiled by The Drum’s “Everything You Need to Know about Content Marketing” series.
Rather than looking at your budget numbers, take a look at the statistics on how much return you get using video in your content marketing. With video showing to increase e-mail click through rate by 200-300%, you can’t afford to not make room in your budget for video.
Are you ready to tell stories that connect with audiences and that have an impact? If so, then contact us at The Storyteller Agency; we have the talent, resources, and experience to help you share your story using the medium that’s right for your brand.