Conferences are great opportunities for professionals in a field to get together, talk shop, and network. They’re also a great opportunity to inspire professionals with new ideas and to hype them up about their professions and their future. To have a conference that is guaranteed to achieve this level of success, you need to hire a storyteller. Storytellers motivate, inspire, and educate your audience and are essential to making your conference one that attendees want to attend year after year.
How Storytellers Inspire at a Conference
Stories have the profound ability to not only be memorable but also to forge deep, emotional connections with audiences. A great speaker who can convey her message through stories will reach your conference’s audience in a way that inspires each and every participant.
Conference storytellers present ideas in such a way that your audience’s creative juices are compelled to flow. As they are exposed to new ideas conveyed through story, they start to think differently, more abstractly, and more creatively about their own approaches. This energy is exactly what takes a conference from being just another professional meeting to an event.
How Storytellers Educate at a Conference
One of the most important tenets of a good story is its quality. The more new information a storyteller can present, the more enriching that story is to its audiences. When methods, data, statistics, new trends, etc. are framed in the context of a story, audiences recall them more readily. Not only that, they are better able to use them in their own professional endeavors.
Further, this educational material conveyed via storytelling speakers becomes talking points for conferences attendees, which means more networking and more connecting. Networking is one of the main reasons professionals attend conferences, so if your conference fosters those connections, your audience will not only feel that it’s to their benefit to attend (and will therefore return in coming years), but they will also tell others about it, which will increase the attendance and the impact of your conference.
How Storytellers Motivate at a Conference
Lastly, stories have the ability to motivate. In a marketing context, stories are structured with a clear beginning, middle, and end, or with a clear, problem, solution, and outcome. When a storyteller employees these strategies in a presentation, audiences are motivated to not only use the new knowledge that they’ve gleaned from the story’s substance but also to employ storytelling techniques in their own professional practice.
They are motivated to not only attend the conference’s sessions to learn as much as they can, but they’re also motivated to apply what they’ve learned and to be as profound as the speaker who’s reached them.
A conference’s success is contingent on the perceived benefits to its audience(s). A good conference is jam-packed with great information, insight, and knowledge. Agreatconference uses a compelling presenter to convey that information in a memorable fashion that is inspiration, motivational, and educational. By hiring a storyteller for your conference, you ensure your audience will get the most out of their experience and will not only continue attending but will spread the word about the profound impact your conference had on their career.
We may not know art, but we know storytelling (actually, we know a bit about art, too) and how powerful storytellers can be in a conference setting. If you’re looking to take your conference to the next level, contact us by clicking this link, and let’s talk about your needs and how we can help.