We’ve officially sprung forward into spring, meaning month three 2017 is also almost over. Are you achieving the content marketing success you aspired toward when the year started, or are you still falling behind? Keep a spring in your marketing step by staying on top of who says and does what in content marketing; in other words, read our weekly Friday Fix. It’s the spotlight on who’s telling the best content marketing stories (and how!).
In recent weeks, we’ve highlighted pieces that emphasize targeting your content toward your ideal customer. Itai Elizur elaborates by showing precisely how a business of any size can create a targeted customer profile and go from there in a way that will be appealing to audiences.
It’s one thing to tell a story; it’s another thing to tell a purpose-driven story on a meaningful subject and to make a difference. Todd Myers’ piece addresses how to tell purposeful stories that matter at a time where doing just that has never been more important.
In the vein of doing more and doing better, Patricia Odell shares the story and rational behind Shell’s decision to turn their storytelling efforts toward social responsibility as a means to gain traction with audiences who dislike ads and to have an impact.
We know (the right kind of) data can be used to tell amazing stories. Daniel Waisberg puts his spin on it explaining why you need data and how you can improve your storytelling with data.
A great cliffhanger will keep you reading the next chapter and the next and the next because of the never-ending question of, “What’s going to happen next?” Bethany Johnson shares a real life story to show how and why your marketing stories need cliffhangers.
Storytelling has been around since mankind first learned how to communicate. As Cheryl Conner tells it (and as we know), stories have the power to be expressive and inspire nostalgia and the emotions, which is probably why 1,000 people attended the @StoneAgeMarketing session at this year’s SXSW.
Kevin Lund’s article might be published on a site intended for car washing professionals, but the message resonates with all of us because we all agree that there’s a lot of content “noise” out there. Kevin addresses how to break through the static and how to tune into your audience’s frequency.
Does your brand have a Pinterest account? You might not because other platforms usually get praise from marketers. If that’s the case, Jay Hawkinson suggests it’s time to give Pinterest a fresh look because Pinterest is growing (a few million pins at a time).
Pinterest may be on the rise, but you still need Instragram stories in your ad game. Of course, you probably already know this, but you have no idea how to do it. Catherine Hayden has to story on using new ads in Instagram Stories.
Though nothing can replicate the power of a story that resonates with audience’s emotions, Tony Adam reminds us that unless we have an effective strategy, there won’t be many around to hear or read those stories.
It’s time to stop guessing and to start knowing that you’re telling a great story that reaches your ideal audience. Contact The Storyteller Agency and let our team of talented professionals help take your business to the next level.