BOO!  Happy Friday Fix-oween!  Prepare to feel treated as we give you the best of the best from this week in content marketing.  In addition to a couple of Halloween-inspired posts, we share how you can take advantage of the content marketing goldmine that is the holiday season; we also bring you the dirt on content marketing’s blooming relationship with social media (it’s getting serious, y’all).  We’ve also got a couple of tricks up our sleeve, like as you read, you’ll be engaging in a game of “song lyric roulette” where you have no idea which song will end up stuck in your head when you’re done! Muahahaha! Happy reading!

Why Social Media and Content Marketing are Perfect Partners
Social media and content marketing go together like ramalammalammakadinga da dinga dong. Why? Because, as Venchito Tampon tells us, social marketing supports the living daylights out of content…it’s what Barbara Hershey was to Bette Midler in Beaches…it’s the wind beneath its wings because of the way social media amplifies content.  It helps it fly…fly…fly high against the sky…. Once you get that song out of your head, read the post and see what the changchangchangittychangshoobop is all about.

5 Good Rules to Follow for Good Social Media SEO
To Venchito told us why the thing between content marketing and social media are the best pairing off of 2014 (sorry, Ashton and Mila), but Brad Kuenn gives us another important element, which is how to make this power couple work for you. He explains going beyond Facebook and Twitter, mobile optimization, and other clever approaches that rule.

What This 15-Year Old Scary Movie Teaches You about Content Marketing
Remember when it was the summer of ’99 and The Blair Witch Project was scaring the bejeebus out of everyone?  (That summer seemed to last forever.)  But, really, remember how huge it was? Well, John Rooney remembers and more importantly, he’s done the legwork on analyzing not only how and why Blair Witch was so riveting but also how you can incorporate some of their key budget-friendly tactics into getting your audience right where you want them(cue Vincent Price’s maniacal laughter).

The Dark Side of Content Marketing [Infographic]
It’s Halloween, so we’d be letting you down if we didn’t try to scare you at least a little; hence, we are sharing Verónica Maria Jarski’s visual stroll down the boulevard of broken content marketing dreams.  Here are some of the horrifying facts that lead straight to content marketing purgatory.  As many as 48% of marketers don’t have a documented strategy (scream), and only 60-70% of created B2B content is actually used (blood curdling scream).  Are you nailing closed your own coffin?  Read to ensure this lonely road isn’t one you’ll ever know.

5 Content Marketing Ideas for November 2014
Holidays are a veritable gold mine for content marketing campaigns, so if you missed making Halloween part of your action plan, get on board with Thanksgiving in November.  After all, November isn’t just about the big meal, it’s also about Veteran’s Day, bowl games, and Olympic-level shopping.  If you’re not sure how to get a piece of the pie (content marketing, not pumpkin, that is), take notes from Armando Roggio’s post.

7 Content Marketing Tips for When You Lack Time & Resources
Um yeah, so speaking of the holidays, we realize they can get really hairy leaving you with very little time to produce the quality of content you want to produce (as illustrated on the world’s best circle chart by Chuck Sharp in this very important read for the time-deprived).  The solution?No, it’s not skip repeat after you lather and rinse; it’s curate (good advice!), and Chuck provides seven tips for getting it so right, you’ll have time to repeat guilt-free.

Google’s “Panda 4.1” Update with Change Your Content Marketing Strategy
So, we know you’ve heard that new Panda 4.1 algorithms are going to shake things up (much the same way an actual panda in your office would), and if you’re not sure how or how to approach the changes, then consider this short, easy-to-read article by Warren Knight your information in shining armor. 

5 Reasons Why Content Marketing Will Always Triumph Link Building
As mentioned in the previous article, quality is going to be essential to pleasing the Panda.  In this piece, Dan Virgillito not only mentions the Panda, he mentions the Penguin and how quality content simply goes the distance with bringing in and satisfying customers.  Think of it this way: link building is the sprint; content marketing is the marathon.  Which race are you running?

10 Creative Ways to Reward Your Facebook Fans & Increase Engagement
It simply isn’t enough to have a social media presence; you have to interact via social media in a way that makes your audience feel like you care (because you really do care!).  Needless to say, it’s not a one-size-fits-all kind of world, and Massimo Chieruzzi gets that, which is why he’s offering up some really solid guidance on how you can sincerely interact with your audience via Facebook.

Why Content Marketing Won’t Solve Your Marketing Problem
If content is king, then why can’t it wave its magical scepter and solve all of your marketing problems (why!?)?  Well, as Fernando Labastida explains, content marketing is not a magician, at least not one that works alone.  You have to do some of that leg work, much of which involves getting to know and understand your customers like you know and understand your own friends and family.


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.

Connect with Amy:  LinkedIn

Comment