Fridays are the best time to catch up on what’s been going on throughout the week. Which is why we’ve created a post full of articles dedicated to you, the reader. What better way to kick off your weekend than with a good fix? We’re diving right in this week with articles regarding ecommerce success, traditional marketing, and push notifications. We also tap into voice controls and Google’s new features.

Measuring the Effectiveness of Traditional Marketing

Finding the right tools and outlets to express your brand can be confusing. With so many options, how do you choose what best suites your business?  Business owners spend thousands of dollars a year on different marketing strategies with no proven ROI. In this article, Ed Heil gives a fresh take on the effectiveness of modern day marketing.  

On-Page SEO in 2016: The 8 Principles for Success - Whiteboard Friday

On page SEO…check! Rand Fishkin presents his version of why search engine optimization is no longer a simple matter on your checklist. With the assistance of hand drawn visuals, he breaks down the basic principles for success.

Bing Says 25% of All Searches are Voice Searches

“I didn’t get that.” An all too familiar phrase heard commonly on an automated service. At times, voice controlled systems can be highly annoying and complicated. But other times (like when you’re trying to find the nearest Starbucks) voice controls can be very useful. In fact, so useful these controls are being used more frequently. Bing has just revealed 25% of their searches have been voice searches. So what does this mean? Well, Matt Southern addresses the benefits involved with using this cool feature.

Here’s How to Create a Product Page That Converts

The goal of an ecommerce business owner is to increase the amount of traffic to his site. Many owners rely on the quality of their pages to bring in the revenue. In this article, Moosa Humani explores why business owners should shift their focus from traditional methods to fresh new concepts that will appeal to a broader audience.

Google Increases width of Main Search Results Column

Visuals can change the way you think.  This was the goal of google as they decided to redesign the site. Searchers can now enjoy a width increase in the main search results column. This change could possibly shift search results higher on the page supplying more space for multi-line listings. They’ve also incorporated a new title length of 70 characters for descriptions. Read on as Jennifer Slegg applauds the new changes of the Google site.

What 671 million push notifications say about how people spend their day

When do you check your Amazon account or take a quick glance at your Ebay account? Well, Andrew Chen takes a closer as he reveals the statistics behind Americans checking their apps.  This interesting article presents various surveys that explain why and when Americans check their apps.

Report: Twitter will soon exclude photos and links from 140-character limit

Twitter has finally solved the problem with their character count. Well, not exactly, Twitter has announced the exclusion of photos and links from their 140-character limit. Although they haven’t released a statement regarding all of the upcoming changes you can check out more information on this topic as Napier Lopez explains the change.

How Facebook Will Pay Digital Publishers For Engagement – Sort Of

Reader engagement is important and Jason Grunberg explains why as he tackles how to produce content that is both quality and quantity driven. Facebook is rewarding engagement with more exposure. Facebook has decided to prioritize posts based on reader engagement. This could mean more page views for publishers which should in return lead to higher revenue. 

The A/B Testing Checklist You'll Want to Bookmark

This is an article you’d definitely like to save in your favorites list. Lindsay Kolowich expresses the value of running a CRO test instead of relying on intuition. The checklist includes guidelines on what to look for and how the tests work to ensure success.

Are you looking for new and creative ways to reach your audience? We want to help you discover a deeper connection with your target audience. For more information about The Storyteller Agency, or to share your vision and story with us, contact us here. And then go out and tell a good story.