Google Analytics is the most widely-used website traffic analytics program. Analytics lets you know how your website is performing. Analytics tell you who comes to your webpage, who stays, what they do, etc. They measure a lot of essential information, so what should you use Google Analytics to measure and why?
It’s inevitable that we sometimes have to write about subjects that are as exciting as watching paint dry (or that we have to write about watching paint dry because we’re writing a how-to on DIY home improvement). Regardless, it’s possible to take any topic and make it exciting…no matter how slow to dry.
If you ask Google what holidays are coming up, you’ll find there are those you expect…and then there are those that you don’t expect. There’s literally something (and maybe two or three somethings) to celebrate every day of the year. Your business should not only embrace the usual suspects but also those special days that speak to your business’s mission.