How to Find Your Story: A Checklist of Questions

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How to Find Your Story: A Checklist of Questions

Storytelling is essential for forging relationships with your audience in today’s marketplace. You might understand the need for storytelling conceptually, but in terms of execution…well, you’re stuck at “once upon a time”. Starting is actually the hardest part for any writer whether they’re an old pro or a casual storyteller. Use this checklist of questions to ask yourself to find and to inspire your story.

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Client Spotlight: Alaqua Animal Refuge

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Client Spotlight: Alaqua Animal Refuge

Each year, tens of thousands of animals are abandoned, abused, and neglected; in 2007, the founder of Alaqua Animal Refuge, Laurie Hood, could no longer stand idly by and founded the no-kill organization on a sprawling 10-acres of farmland in Freeport, Florida, which is located roughly 20 minutes north of northwest Florida’s Emerald Coast. Through its tireless efforts, Alaqua Animal Refuge continually makes a meaningful difference in the lives of the animals it sees.

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How to Be a Good Marketing Client

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How to Be a Good Marketing Client

Marketing, advertising and public relations are necessary to a business’s success, and smart business owners know that these aspects are often best left to the pros.  The smartest business owners also know this: a successful marketing strategy is a two-way street. When you hire professionals to handle your marketing, you expect a few things from us, including timeliness, creativity, honesty and return on your investment. But for a marketing company to take your brand to its maximum potential, we need a few things from you as well. Things are about to get real in here, so brace yourself. It’s for your own good. Here’s how to be a good marketing client:

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