Storytelling is essential for forging relationships with your audience in today’s marketplace. You might understand the need for storytelling conceptually, but in terms of execution…well, you’re stuck at “once upon a time”. Starting is actually the hardest part for any writer whether they’re an old pro or a casual storyteller. Use this checklist of questions to ask yourself to find and to inspire your story.
Each year, tens of thousands of animals are abandoned, abused, and neglected; in 2007, the founder of Alaqua Animal Refuge, Laurie Hood, could no longer stand idly by and founded the no-kill organization on a sprawling 10-acres of farmland in Freeport, Florida, which is located roughly 20 minutes north of northwest Florida’s Emerald Coast. Through its tireless efforts, Alaqua Animal Refuge continually makes a meaningful difference in the lives of the animals it sees.
Marketing, advertising and public relations are necessary to a business’s success, and smart business owners know that these aspects are often best left to the pros. The smartest business owners also know this: a successful marketing strategy is a two-way street. When you hire professionals to handle your marketing, you expect a few things from us, including timeliness, creativity, honesty and return on your investment. But for a marketing company to take your brand to its maximum potential, we need a few things from you as well. Things are about to get real in here, so brace yourself. It’s for your own good. Here’s how to be a good marketing client: