Why You Should Let Someone Else Write Your Blog Posts
As a business owner, you wear many hats. Whether you’re a solopreneur or have a team helping with various aspects of your operations, running a company can be very overwhelming and time consuming. There’s accounting, customer service, marketing… the list goes on! With a never-ending to-do list, one thing that can oftentimes fall on the backburner is blogging. There are many reasons why you should be blogging in 2021, including better SEO, building trust with your audience and establishing yourself as an expert in your industry (more on that here). This form of content marketing is critical when it comes to growing your business, so here are a few reasons why you should outsource this task to the experts:
Saves You Time and Allows You to Focus on Other Responsibilities
First of all, letting someone else write your blog posts frees up a significant amount of time. There is a lot of work and strategy that goes into creating each post including:
· Brainstorming topic ideas
· Researching keywords
· Writing engaging copy
· Optimizing it for search engines
· Finding photos to complement the article
· Promoting it on social media or in your email newsletter
As you can see, it’s more complicated than just sitting down at your computer and typing away. Having these tasks off of your plate will allow you to focus on the big picture and what you do best. Your time is valuable and should be used on your strengths rather than forcing mediocre content just because you know it’s important for business growth.
You’ll Have Higher Quality Blog Posts
You might be amazing at inventing products, making sales and coming up with creative marketing strategies, but writing may not be your forte. No worries! If blogging is not your strength or you don’t fully understand how blogging works in 2021, leave it to the experts. As we mentioned above, blogging isn’t as simple as it might seem. There is a lot of skill that goes into crafting these posts, so let a professional writer create this content for you. This person will be on top of industry trends and understand what is needed to help your blog and business succeed. The finished product will be an organized, engaging and well-written post that is optimized for search engines.
It Offers a Fresh Perspective
When you’re too close to a subject, getting your ideas onto paper can be overwhelming. You might have too many thoughts that aren’t organized or you might be burned out because you think about the topic 24/7. Having an outsider write your posts offers a fresh perspective. This person can take what they know about your business and use your brand voice to create a post that readers will be interested in.
Adding a collaborative effort to your blog will help diversify your content. Freelance writers bring different viewpoints and experiences to the table and can add some creativity back into your blog posts. Next time you find yourself feeling uninspired or running out of ideas, take that as a sign to let someone else write these articles for you. Your readers will appreciate the fresh perspective!
Consistent Content Improves SEO
One of the many reasons why you should be blogging in 2021 is that it helps with SEO. Google wants to send searchers to active sites, so consistently posting fresh content to your blog keeps your website current and the algorithm happy. When you’re bogged down with other business tasks, it can be difficult to post content on a regular basis. However, a freelance writer will maintain a consistent publishing schedule, whether that’s once a month or five times per week. How often you should blog varies, but basically your posts will be on autopilot. You’ll have the benefit of high-quality, consistent content without spending any time or brainpower on writing them yourself.
By now you know why you should be blogging in 2021 and hopefully you realize that it doesn’t have to be all on your shoulders! If you’re ready to outsource this task, our team of writers at The Storyteller Agency can help. Creating consistent, on-brand content is our specialty and we’d love to help you reap the benefits of high-quality blog posts. Contact us today to get started!
