Everyone loves a good story. And here at The Storyteller Agency, we believe that marketing at its very core, is about telling the best story – the one that keeps people telling it and talking about it for years. Storyteller marketing is essential when it comes to selling your product or service because it expresses your brand values, creates a human connection and captures the attention of consumers. Marketing shouldn’t be about advertising, publicizing or selling, it should be about storytelling and here’s why:
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Live storytelling events can be very entertaining and also very powerful. They allow us to connect with people in our community and collectively feel the same emotions. It’s a unique experience whether you’re telling your story or listening, so you won’t want to miss these live storytelling events around the United States this year.
Storyteller marketing is an approach to reaching your audience that relies on stories to form genuine connections. No gimmicks. No tricks. Just honest communication. The thing is, many people believe they “hate writing” or “can’t write a good story”, and that just isn’t true. But there are some truths relative to storyteller marketing, and if you’re willing, we’d like to share five things you need to know about storyteller marketing to make it work for you.