Want to warm yourself from the tips of your toes to the cockles of your little content-loving heart?  Great! Then get out of that offensive Smarch (see The Simpsons for reference) weather and snuggle up by your space heater with a cup tea or java and prepare to get your mind fired up indulge in the week’s most beloved activity, perusing the Friday Fix.This week, we bring more tips to the table in the form of assessment (and others) in addition to more insight on hot topics like video’s role in content marketing.

“4 Things Michael Jackson Knew about Content Marketing
This article is worth the read for Sajeel Qureshi’s awesome sectional song references; however, he also does use said references (“Thriller”, “Man in the Mirror”, etc.) to make poignant points about significant content marketing moves the King of Pop (whose moonwalk you’ve tried to do at least once (admit it)) made an impact before we even really had a grasp on this whole “content marketing” thing (at least that’s the way I see it).

The New Rules for Marketing on Facebook
I believe that we are all familiar with Facebook by now; however, as Brad Kuenn demonstrates, Facebook is more than just giving old friends a chance to say howdy. Now it’s a vehicle and platform for brands to reach out via games, contests, promotions, and more to users as a means of genuine engagement.  Brad breaks down the most prevalent marketing styles.  While the styles may not surprise you, how to use and to integrate them just may.

4 Common Pitfalls Startups Make with Content Marketing
If I had to sum up Nadia James’ advice in two words, it would be, “Be cool.”  In this article, Nadia gets at your organization’s concerns about not being noticed or relevant or whatever (why does this feel like middle school?), and she continuously reiterates the point that you just need to relax and be yourself and keep putting yourself out there (and then you’ll totally get asked to 8th grade prom).  I’m kidding, but seriously….

These Tips Will Help you Take your Content Marketing to the Next Level
You know you’re ready to elevate your content marketing to the next level when things are going well.  Does that sound strange?  It may, but it’s reality.  When you’re finally on top, it’s time to start training for the next level.  For those who are ready to go upward and onward (or who are curious as to what that step entails), Sujan Patel brings the wisdom.  Click the link above and check it out.

The 4 Essentials of Video Content Marketing Success
As we all know from Friday Fix’s past, video is taking over in much the same way #thedress took over the Internet last week (why!? It was so unattractive!).  As Brett Relander points out, video content can be used for anything from entertainment to instruction and everything in between and beyond.  Regardless, says Brett, you must have a plan among three other important things to enable video content marketing success.

Expert Picks for the Best Content Marketing Tools
Larry Kim’s post this week reminds me of Echosmith’s “Cool Kids” (I just listened to the whole thing on YouTube…what an age we live in!) because on the surface level, he’s sharing cool tools and resources that, though aren’t necessary for success, will make the ride to the cooler than cool places in content marketing easier than if not utilized.  Cool?

5 Tips for Content Marketing ‘Boring’ Products and Services
I love that Leah Betancourt unabashedly mentions the pink elephant in the room, which is the reality that we’re not going to always be jazzed about everything we work with.  This is further illustrated by use of an example of radial tires in her very awesome article that is part deal with it and part “try this to cope.”  All in all, it’s great stuff especially since we all may find ourselves working with topics that are “boring” one day.

measurement

6 Measurement Tips from the Content Marketing Experts
So, the reality is that measurement is a must-do.  You can do everything “by the book”, but if it’s not what your organization needs, then it’s all for naught.  The thing is, you won’t be able to tell whether or not a strategy is indeed for your or for naught unless you measure (sorry, those who don’t like to measure).  Thankfully, there’s more than one way to go about this as demonstrated by Lucy Hardaker in this fabulous review.

The 7 Tips to a ‘Good-to-Great’ Content Marketing Strategy
As we (and Justin McGill) are all aware, 2015 is well under way, which means we should all be moving forward with our strategies and implementing the “next step” if step one fails to impress.  Justin brings the well-articulated Hedgehog Concept along with six other smart tactics / concepts to the table on getting up and getting out there (ideally ahead of the game).

Does Your Content Marketing Lack Velocity
It makes sense that a lot of the topics this week revolve around adding oomph to your content marketing. As we end the first quarter of 2015, the question being begged is are you making a big enough splash.  John Miller provides guidance for those who need to reenergize their teams (with more than just coffee) for it is the ideas and the enthusiasm about those ideas that keep a team going.  So, the real question as we round the corner into March is, “Got velocity?”

Expert Picks for the Best Content Marketing Tools
Larry Kim’s post this week reminds me of Echosmith’s “Cool Kids” (I just listened to the whole thing on YouTube…what an age we live in!) because on the surface level, he’s sharing cool tools and resources that, though aren’t necessary for success, will make the ride to the cooler than cool places in content marketing easier than if not utilized.  Cool?

5 Tips for Content Marketing ‘Boring’ Products and Services
I love that Leah Betancourt unabashedly mentions the pink elephant in the room, which is the reality that we’re not going to always be jazzed about everything we work with.  This is further illustrated by use of an example of radial tires in her very awesome article that is part deal with it and part “try this to cope.”  All in all, it’s great stuff especially since we all may find ourselves working with topics that are “boring” one day.

6 Measurement Tips from the Content Marketing Experts
So, the reality is that measurement is a must-do.  You can do everything “by the book”, but if it’s not what your organization needs, then it’s all for naught.  The thing is, you won’t be able to tell whether or not a strategy is indeed for your or for naught unless you measure (sorry, those who don’t like to measure).  Thankfully, there’s more than one way to go about this as demonstrated by Lucy Hardaker in this fabulous review.

The 7 Tips to a ‘Good-to-Great’ Content Marketing Strategy
As we (and Justin McGill) are all aware, 2015 is well under way, which means we should all be moving forward with our strategies and implementing the “next step” if step one fails to impress.  Justin brings the well-articulated Hedgehog Concept along with six other smart tactics / concepts to the table on getting up and getting out there (ideally ahead of the game).

Does Your Content Marketing Lack Velocity
It makes sense that a lot of the topics this week revolve around adding oomph to your content marketing. As we end the first quarter of 2015, the question being begged is are you making a big enough splash.  John Miller provides guidance for those who need to reenergize their teams (with more than just coffee) for it is the ideas and the enthusiasm about those ideas that keep a team going.  So, the real question as we round the corner into March is, “Got velocity?”


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.

Connect with Amy:  LinkedIn

Comment