How are you capturing the attention of your audience? Do you even know that you are? Chances are, if you aren’t incorporating visuals into your content marketing strategy, you aren’t doing a very good job of it. Visuals are a key element of your content marketing strategy – but why? We’re here today to answer that question, so let’s dive in!

Visuals Capture Your Audience’s Attention

Let’s start with one of the most important aspects of visuals – they are eye-catching. In a world full of distractions and increasingly short attention spans, capturing your audience’s attention can be a challenge. Eye-catching visuals stand out amongst the crowd and carry a certain appeal that content alone simply can’t achieve. Whether it’s social media, website or blog content, if you want to capture your audience’s attention, you must incorporate visuals into your strategy.

Visuals Add Depth to Your Blog

blog.marketo

blog.marketo

Last week we talked about blogging for your business and how to do it the right way – did you miss it? We hope not, but visuals were a big part of that conversation as well. Incorporating quality images into your blog posts not only helps to make your content more readable, but it can also add depth to your blog by visually backing up your content.

Visuals Can Tell Their Own Story

Visuals are powerful tools for storytelling – a picture says a thousand words, right? Investing in quality visuals for your content marketing strategy is like investing in your audience and their needs. It is no longer a secret that people want you to tell them a good story, and sometimes (actually, a lot of the time) a video or even a still photo can tell a powerful story in a way that words never could.

Visuals Can 'Up' Your Social Media Game

Think about it – when you are scrolling through the newsfeeds of your social media accounts, what are the first things that you notice and actually stop to look at? The visuals, right? Right. Here’s the kicker, though – everyone has caught on to this, so your newsfeed is likely flooded with imagery, GIFs and video. However, with the help of a creative marketing team, you can create a strategy for your visual content that will help your business stand out from the rest and leave your audience coming back for more.

Visuals Speak for Your Brand

thestorytelleragency.com

thestorytelleragency.com

Whether it’s images for your blog posts, creative graphics or short videos – the visuals that you incorporate into your content marketing strategy speak for your brand without you having to say anything. This is why you need to develop a strategy for your visual content – you want everything that you put out there to be in line with the voice of your brand. What do you want your visual content to say to your audience?


Are you looking for a creative marketing team to take your visual content strategy to the next level? We can help you with everything from blog graphics to video marketing here at The Storyteller Agency – let us help you capture your audience’s attention!

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