Happy Good Friday! Of course, around here, every Friday is good because it means it’s Friday Fix Day. The Friday Fix is our rundown of what’s trending and what’s-the-what in content marketing. This week, the shift from storytelling to story-making is earning all of the buzz. Not sure what that is? Let us help you stay relevant with the Friday Fix
Krystal Overmyer explores the evolution of storytelling by taking a look at Mastercard’s "Priceless” campaign. The future of storytelling, it seems, is in story-making, which is adding audience interaction and participation to the story.
In case you missed South by Southwest (SXSW) in Austin this past spring, weep not for Amanda Nelson has the scoop on how to adapt your storytelling in 2017. The approaches for adapting are to adopt natural over passive interaction, to adjust for story consumption changes, and to get on board with immersive storytelling.
A video posted on ATTN:’s Facebook recently got 42 million views in a day. As Sami Main explains, viewers trust ATTN:, which, in case you didn’t know, is an issues-based media company. Their stories are a perfect balance of emotional and informative and companies are taking notice.
You might think unscripted, user-generated stories are scary, but think of it this way: if your friend suggested something or a celebrity spokesperson, who would you be more inclined to listen to? The friend, of course. Jessica Townsend explains how to get your audience to start telling your story.
It’s not uncommon to be camera shy; however, in today’s world of content marketing, video storytelling is a must-do. Billee Howard comes to the rescue with five video storytelling tools that enable you to stay in the game without being on camera.
If you’re trying to reach Gen Z, digital ads aren’t the way to go. David Kirpatrick and Chantal Tode share the stats in the latest Marketing Dive as well as the story on why Gen Z is so anti-digital ad.
How to Rock Global Marketing with LinkedIn: An Interview with Jason Miller, LinkedIn’s Senior Content Marketing Manager
LinkedIn is the platform for professional networking. In this piece, Carlos Garcia-Arista taps Jason Miller, LinkedIn’s Senior Content Marketing Manager, for information on what you can learn from the latest edition of the Sophisticated Marketer’s Guide to LinkedIn (including how to leverage storytelling on LinkedIn).
Most companies are focused on products and services; the idea of being a brand publisher is one many still resist. Jonathan Crowl uses Disney’s story and success to show why being a brand publisher will give you everything you want and more.
This past week, Chobani refreshed its brand marketing, a move that coincides with major press exposure. Jessica Wohl takes a look at the multimedia approach to getting its story out there and the lessons we can learn.
There’s so much talk about storytelling and being authentic, that it can sometimes feel disingenuous or worse…formulaic. Doug Zanger examines the discussion at the 4A’s Transformation conference and reveals that “there needs to be less talk around storytelling and more doing.”
Take your content marketing to the next level by making your story an immersive experience for your audience. Contact us, The Storyteller Agency, and let us help you make that happen.